The insurance industry is based on estimating future and measuring risk, value, or others. Therefore, various data sets have become a vital tool for insurers. Besides predicting risk and claiming, big data technology could assist to analyze user behavior and enhance customer experience. It would be a good opportunity to apply such an emerging technology in the current insurance industry.
保险行业的基础是估计未来事件并衡量这些事件的风险和价值等，因此各种数据集已成为保险公司的重要工具。大数据技术不仅适用于预测风险和索赔，也能助力分析用户行为、增强客户体验，把握大数据的机遇在当今的保险行业独具吸引力。
User information can be managed through call center, e-mail, social media and others. Big data analysis can not only predict user behavior but also help insurance companies develop trust relationships, providing personalized products and services, thus achieving strategic precise marketing. Health insurers can take advantage of data obtained from apps and wearable devices to actively track users and then realize health management through big data analysis. Property insurance companies, for example, improve safety by evaluating users’ driving behavior to enhance customer experience.
通过呼叫中心、电子邮件、社交媒体等获得的用户信息以管理客户档案。通过大数据分析不仅可以预测用户行为还可以帮助保险公司发展信任关系，提供个性化产品与服务并且实现战略性的精准营销。健康保险公司可以利用应用程序及可穿戴设备获取的数据，主动跟踪客户，通过大数据分析实现健康管理。财险公司，例如通过评估用户驾驶行为来提高安全性，以提升客户体验。
The application of big data in the insurance industry is still under exploration, especially for small- and medium-sized insurers. How to use data to improve customer participation? How to use data to drive customer operation and management? For more information, we warmly welcome you to attend the 2nd InsurTech Innovation Congress China 2018 (Sep. 12-14 | Shanghai), discussing together with us!
大数据应用在保险行业真正落地实施，特别是对于中小保险企业来说，都还在摸索的道路上。如何利用数据提升客户参与度？如何利用数据驱动客户运营与管理？更多内容，欢迎来到由泽为资讯集团(SZ&W Group)主办，复旦大学保险研究所做学术指导的2018年第二届中国保险科技创新国际峰会（9月12-14日 | 上海），与众多从业者共同探讨！
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