Although many OEMs have put digital transformation into practice and achieve partial digitalization goals, but they can barely realize digital transformation entirety. Nowadays, lots of outsiders, featured with quick responses and flexible operating ability, are emerging suddenly from high-tech industries especially. Relatively speaking, they are the distributors of the whole market status in quo. They are facing to customers directly through theirs products & services in order to get information and eventually intrude into automotive industry from various areasof the value chain. Therefore, OEMs should speed up the pace to improve digital capability as soon as possible.
Compared with US and European OEMs, Asian car manufactures are still in the early stages of digital transformation.The trend of digital transformation has profoundlyeffect on transportation.Technological innovations are making mobility easier, safer and more convenient.Through digital transformation means, enterprises can fully understand customers’ current and future demands of automotive.In the process of digital transformation in whole industry chain, better understanding customers’ demands from both marketing and sales perspective and by providing better customized services or goods, then enterprises can step into the next process --- R&D.
As a premium auto manufacturer, Volvo Car plays a leading role in automotive digital transformation, enabling them to evolve from a traditional OEM to adigital mobility services provider. China, as the second home of Volvo Car, has gradually become one of the biggest market in digital appliances in automotive industry. Volvo Car has recently launched several professional online and offline services based on China's national conditions and consumption characteristics. We are excited to announce that VP, Consumer & Enterprise Digital (CED) APAC at Volvo Car Group has confirmed his participation as a keynote speaker for our Digital Automotive Congress 2018 (Jun.5th – 6th | Shanghai, China).He will be presenting in the Digital Automotive Congress 2018 with his session related to Car Digital Revolution and Consumption Upgrade - Customized Consumption.
尽管许多整车厂已实现了局部数字化，但真正能够快速实现全面数字化转型的，却凤毛麟角。在汽车行业以外，尤其是那些技术型行业，涌现了众多响应快速、运营灵活的数字化搅局者，他们正通过各种产品和服务，直接面对客户，获取数据资料，从而侵入汽车产业价值链的各个领域。因此，整车厂应加快步伐，尽早部署数字化能力
亚洲车企仍处于数字化转型的早期阶段。美国和欧洲车企的数字化程度更高，但也处于不同阶段。数字化趋势对交通出行的影响正在席卷全球。科技创新和技术进步正在将交通出行变得更简单、更安全、更便捷。通过数字化手段，能够更加充分地了解客户目前以及未来对汽车的诉求，在整个产业链的数字化转型中，在从市场营销和销售的角度更多地了解客户需求，提供更加优良的个性化服务之后，就可以讨论数字化价值链的下一个环节——研发。
作为一家全世界高端的整车制造商，沃尔沃在汽车数字化转型领域发挥着自己主导性的作用。使其能够从一家汽车公司发展成一家数字出行的服务提供商。中国作为沃尔沃汽车的第二故乡，在汽车数字化应用上有望成为全球第一大市场，在中国本地化应用开发上沃尔沃汽车已经布局本地化技术团队，为中国国情和消费特点陆续推出系列本地化线上与线下的专业服务。我们很荣幸邀请沃尔沃汽车亚太地区消费者与企业数字化副总裁作为演讲嘉宾参加本届2018汽车产业数字化峰会，他将结合他多年的行业经验，为我们带来汽车数字化革命与消费升级——定制化消费的相关主题分享
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