尊敬的同仁
Dear Colleagues,
在刚刚结束的2018中国营销技术与数字化创新峰会上，百度新兴业务及技术体系市场负责人顾维维先生发表了题为“用户为中心时代的品牌心智之路”的演讲。顾维维先生认为，当前的企业业务流程越来越以用户为中心，越来越数字化。主流商业模式逐渐演变为“品牌-销售-服务-社群”4位一体的商业模式。
At MarTech and Digital Innovation Summit China 2018, Mr. Weiwei Gu, EDG&TG Marketing Department EDG&TG Marketing Head at Baidu, delivered a speech titled “Roadmap to Brand Mind in the Customer-Centric Digital Age”. Weiwei Gu believes that the current business process of enterprise is becoming user-centered and more digitizing increasingly. The mainstream business model has gradually evolved into a four-in-one business model of “brand-sales-service-community”.
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具体来说，我们可以从心、智两方面入手：
心代表营销内容和情感触达。我们需要通过软性内容、事件活动潜移默化地给用户建立认知，并且在合适的渠道传递对应的信息，从情感上连接用户，给用户种草。
Specifically, we can start from both the heart and the wisdom:
The heart represents marketing content and emotional touch. We need to subtly create awareness for users through soft content and event activities, and deliver corresponding information in appropriate channels, emotionally connecting users and recommend for users. |
智代表数据智能，媒体规划，我们需要通过数据分析，对不同的细分群体选择合适的媒体渠道，并调整修饰营销内容，在数据打通的基础上精准推送营销内容，增强种草的效率和准确性。
Wisdom represents data intelligence, media planning, we need to select appropriate media channels for different segments through data analysis, and adjust the marketing content, accurately push marketing content on the basis of data access, enhance the efficiency and accuracy of recommend. |
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拥抱数据，是打开新时代的钥匙。2019第三届中国营销技术与数字化创新峰会(3月19-20日，北京)将围绕数字化转型，战略性增长，营销领导力，移动营销，全渠道营销，客户关系管理，社会化媒体及最新营销技术等行业前沿话题，为各行业品牌主与第三方服务商搭建学习交流与合作洽谈的绝佳平台，共同探寻中国企业转型与增长之路。
Embracing data is the key to opening a new era. 3rd China MarTech and Digital Innovation Summit 2019（March 19th -20th）will focus on digital transformation, strategic growth, marketing leadership, mobile marketing, omni-channel marketing, customer relationship management, social media and latest marketing technologies. An excellent platform will be provided to the brand owners and service providers for learning, communication and cooperation. It will discover the roadmap for the transformation and growth of enterprises in China. |
| 大会概览 Conference Overview |
第一天 Day 1 |
第二天 Day 2 |
主题1：营销案例与方法论
Session 1: Marketing Cases and Methods |
主题3： 数字技术与客户体验
Session 3: Digital Technology and Client Experience |
主题2：数字营销与销售增长
Session 2: Digital Marketing and Sales Growth |
主题4：媒体与品牌传播
Session 4: Media and Brand Communication |
| 立即报名 Register Now |
现在报名，可享受立减2000元的超级早鸟折扣，欢迎来电咨询
Sign up now and enjoy a RMB2000 discount on super early bird, first come first served!
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顺颂安祺！
Bruce Zhang 张先生 | Organizing Committee of Digital Asia | SZ&W Group
Tel: +86 21 5830 0710-8096 | Mob: +86 18702167212 | Email: brucez@szwgroup.com |
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