尊敬的同仁
Dear Colleagues,
作为互联网音频市场的先行者，喜马拉雅在满足现代人知识诉求上不断发力，探索知识付费的发展空间。在刚刚结束的2018中国营销技术与数字化创新峰会上，喜马拉雅FM副总裁李海波先生就音频的场景化营销发表演讲，深入探讨了语音智能时代的九个趋势判断与进化法则。
As a pioneer in the Internet audio market, Himalaya is constantly striving to meet the demands of modern people's knowledge and explore the development space of knowledge payment. At the just-concluded MarTech and Digital Innovation Summit China 2018, Mr. Haibo Li, VP of Himalayan FM, gave a speech on the scene marketing of audio, and discussed in depth the nine trend judgments and evolution rules in the era of voice intelligence.
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语音智能时代的九个趋势
Nine Trends in the Era of Voice Intelligence |
趋势一 找到社会基本面
Trend 1 Find the fundamentals of society
趋势二 排除杂音，找到独立判断
Trend 2 Eliminate noise and find independent judgment
趋势三 找到企业基本面：变与不变
Trend 3 Find the fundamentals of the business: change and invariable
趋势四 所有生意都值得重新做一遍
Trend 4 All businesses are worth repeating again
趋势五 商业背后的公益可以走更远
Trend 5 The public interest behind the business can go further
趋势六 立足护城河，找到新破局
Trend 6 Based on the border, find a new break
趋势七 回归本质，找到本分在哪里
Trend 7 Return to the essence, where are the points
趋势八 勇敢探索新路径，别忘了传统
Trend 8 Bravely explore new paths, don't forget the tradition
趋势九 外在的产品与内在的价值观
Trend 9 External products and intrinsic values |
进化法则
Evolution Rules |
大平台小老板，个体价值的凸显
Large platform and small boss, the individual value is highlighted
内容成为入口，产业全面融合
Content becomes the entrance, the industry is fully integrated
消费升级，从物质到心灵，从温饱到享受
Consumption upgrades, from material to spiritual, from food and clothing to enjoyment
从移动互联到万物互联
From mobile internet to everything internet
从传统商业弯道超车直达“智能商业”
Overtaking from a traditional commercial corner to "smart business" |
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语音智能时代的九个趋势判断和进化法则演讲赢得了与会嘉宾的一致好评，音频的场景化营销对于当前人工智能和大数据下的营销发展有很强的借鉴意义。2019第三届中国营销技术与数字化创新峰会将于3月19-20日在北京举行，接棒2018年营销技术峰会，聚焦数字化转型，战略性增长，营销领导力，移动营销，全渠道营销，客户关系管理，社会化媒体及最新营销技术等热点话题，欢迎营销从业者与会讨论。现在报名，更有超级早鸟优惠，立减2000元。
The speech about the nine trend judgments and evolutionary rules of intelligence era have won praises from the delegates. The scene of audio has a strong reference for the current marketing development of artificial intelligence and big data.3rd China MarTech and Digital Innovation Summit 2019 will be held in Beijing on March 19-20, taking over MarTech Summit 2018, focusing on digital transformation, strategic growth, marketing leadership, omni-channel marketing, customer relationship management, social media and the latest marketing technologies. Marketing practitioners are welcome to discuss. Register now, there is a super early bird discount for you, RMB2,000 off. |
| 大会概览 Conference Overview |
第一天 Day 1 |
第二天 Day 2 |
主题1：营销案例与方法论
Session 1: Marketing Cases and Methods |
主题3： 数字技术与客户体验
Session 3: Digital Technology and Client Experience |
主题2：数字营销与销售增长
Session 2: Digital Marketing and Sales Growth |
主题4：媒体与品牌传播
Session 4: Media and Brand Communication |
| 立即报名 Register Now |
现在报名，可享受立减2000元的超级早鸟折扣，欢迎来电咨询
Sign up now and enjoy a RMB2000 discount on super early bird, first come first served!
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顺颂安祺！
Bruce Zhang 张先生 | Organizing Committee of Digital Asia | SZ&W Group
Tel: +86 21 5830 0710-8096 | Mob: +86 18702167212 | Email: brucez@szwgroup.com |
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