2019第三届中国营销技术与数字化创新峰会

尊敬的同仁
Dear Colleagues,

创新在市场营销方面充满活力。首席营销官（CMO）们认为他们16％的营销预算用于创新，近三分之二的CMO预计这一数字将在明年增长。Gartner 今年的CMO营销支出调查中，统计了包括北美和英国各行业的600多位营销管理者，最终结果以帮助企业通过更透彻地了解营销优先级和预算分配来确定其支出和优先级。
Innovation is alive and well in marketing. Chief marketing officers (CMOs) indicate that 16% of their budgets are allocated to innovation, and nearly two-thirds expect this number to grow next year. This year’s Gartner CMO Spend Survey polled over 600 marketing leaders across industries in North America and the U.K. to help companies benchmark their spend and prioritize activities by better understanding marketing priorities and budget allocations.

通过调查，得出这八项最值得关注的结论：
Through the survey, 8 most noteworthy conclusions are drawn:

1．尽管未来变化莫测，营销支出预算仍保持平稳
No. 1: Marketing budgets remain steady despite uncertain times ahead

2．近三分之一的CMO预算分配给营销技术（Martech）
No. 2: Nearly 1/3 of CMO budgets allocated to marketing technology

3．广告在CMO多渠道投放预算中占主导地位
No. 3: Advertising dominates the CMO’s multichannel budget

4．数字化主力占营销投资的25％
No. 4: Digital workhorses account for 25% of marketing investments

5．1/6的营销费用被用于创新
No. 5: 1 in 6 marketing dollars spent on innovation

6．CMO优先考虑消费者体验和客户数据分析，但忽视获客和留存的问题会带来风险
No. 6: CMOs prioritize customer experience and customer analytics but risk overlooking acquisition and retention

7．相对于投资回报率和市场份额，CMO更在意「意义」
No. 7: CMOs value awareness more than ROI and market share

8．个性化的势头正盛，而它的含义却有天壤之别
No. 8: Personalization prevails and its meaning varies widely

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总体而言，2019是一个重大而又充满不确定的一年，面对当今市场和消费者的复杂性，营销人员如何把握营销预算，营销技术如何最大程度的服务于品牌。2019第三届中国营销技术与数字化创新峰会（3月19-20，北京）将汇聚全球顶尖品牌的高级营销人员、数字化负责人，营销技术解决方案提供商等，打造一场精彩绝伦的营销盛宴。
Overall, heading into a year of significant uncertainty. Faced with the complexity of market and consumers, how do marketers grasp marketing budgets and how marketing technology can best serve brands. 3rd China MarTech and Digital Innovation Summit 2019（March 19-20，Beijing）will bring together senior marketers of the world's top brands, digital leaders and marketing technology solution providers to create a wonderful marketing feast.

大会概览 Conference Overview
第一天 Day1	第二天 Day2
主题1：营销案例与方法论 Session 1: Marketing Cases and Methods	主题3：数字技术与客户体验 Session 3: Digital Technology and Client Experience
主题2：数字营销与销售增长 Session 2: Digital Marketing and Sales Growth	主题4：媒体与品牌传播 Session 4: Media and Brand Communication

亮点话题 Highlights
♦ 创新展示环节：营销方案与案例分享 Innovative Show: Marketing Solutions and Cases Sharing	♦ 圆桌讨论：如何利用营销技术升级拓展新客户？ Panel Discussion： How to Engage New Clients with Marketing Technology Upgrade？
♦ 企业的数字营销与全渠道创新 Digital Marketing and Omni-channel Innovation for Enterprise	♦ 数字世界如何打造最佳用户体验 Winning Consumer Experience in Digital World
♦ 营销云助力企业盈利提升 Marketing Cloud Drives the Revenue Growth .	♦ 利用数据挖掘创造营销资源池 Create the Marketing Pool by Data Mining
♦ 企业新媒体的内容与传播策略 The Content and Broadcast Strategy of New Media for Enterprises	♦ 如何建立一个数据驱动的营销团队？ How to Lead a Data-driven Marketing Team？
♦ 人工智能与区块链技术实现深度营销 Artificial Intelligence and Blockchain Technology for Deep Marketing	♦ 短视频营销：如何连接新一代？ Short Video Marketing：How to Connect the New Generation？

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顺颂安祺！

Bruce Zhang 张先生 | Organizing Committee of Digital Asia | SZ&W Group
Tel: +86 21 5830 0710-8096 | Mob: +86 18702167212 | Email: brucez@szwgroup.com