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深度数据解析（Advanced Analytics）和人工智能将解开整合营销的投资回报率之迷
Advanced Analytics and Artificial Intelligence (AI) will resolve the integrated online/offline return on marketing investment dilemma. |
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西方将在社交媒体和社交数据解析领域“快速学习”中国
Chinese leadership in social media and social media analytics will be ‘fast-followed’ by the west. |
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社交KOL营销将从追求流量转为追求质量
Influencer marketing strategies will pivot to prioritise credibility ahead of reach. |
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竖屏视频将成为视频广告的新潮流
Vertical video will lead the way in creativity. |
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大屏幕将卷土重来，而且将更大更好
The big screen will make a comeback, bigger and better than before. |
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品牌将开始严肃对待女性在广告中的形象
Brands will start to take the portrayal of women in advertising seriously. |
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增强现实将开始改变消费者购买路径和消费者体验
Augmented Reality (AR) will start to shape both the consumer journey and customer experience. |
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声音技术在营销上获得突破性应用
Voice technology will break through in creative planning and the marketing mix. |
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亚马逊将在广告行业走上舞台中央
Amazon will emerge from the advertising world ‘shadows’ to make the duopoly an triopoly |
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随着越来越多的品牌开始打造“品牌体验网络”，媒介管理将转变为“无所不在的互联网”管理
The emergence of the ‘branded experience network’ will transform media management in to internet of everything’ management. |
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态度洞察与前瞻性模型相结合，让程序化购买变得更灵活和精准
Attitudinal insights combined with predictive modelling will make programmatic buying more agile and accurate. |
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GDPR将让品牌的数据战略变得更成熟
GDPR compliance will drive more sophistication in brand data strategies. |
