尊敬的同仁
Dear Colleagues,
2019第三届中国营销技术与数字化创新峰会将于3月19-20在北京盛大开幕。会议围绕营销技术、数字化营销与电商增长等行业前沿问题展开，来自阿里巴巴，京东，亚马逊，谷歌，百度，玛氏，GE，施耐德，达能等国内外知名企业的营销与增长负责人将齐聚一堂，共话营销未来。
3rd China MarTech and Digital Innovation Summit 2019 will be held in Beijing on March 19-20. The summit will focus on the frontier issues of marketing technology, digital marketing and e-commerce growth. The heads of marketing and growth from well-known domestic and foreign companies such as Alibaba, JD, Amazon, Google, Baidu, Mars, GE, Schneider, Danone will gather together to discuss the future of marketing.
届时，康得新集团首席营销官杨嘉伟先生将莅临现场，为与会嘉宾带来题为“数字营销与销售增长：最大ROI和企业增长之路探讨——全局营销效率差是关键”的发言，结合瑞幸咖啡和盒马鲜生的营销启示，深入剖析B2B营销的获客效率与转化，营销策略选择问题。
At that time, Mr. Jiawei Yang, CMO of Kangdexin Group, will come to the site to bring a speech entitled “Digital Marketing and Sales Growth: Explorating Maximum ROI and Road to Enterprise Growth - the Key is Efficiency Gap of Overall Marketing”, Combined with the marketing inspiration of Luckin Coffee and Hema, he will analysis deeply the customer acquisition efficiency, transformation and marketing strategy selection of B2B marketing.
杨嘉伟，康得新集团首席营销官，曾任多家高科技上市公司CMO，有近20年互联网、软件等高科技品牌、营销管理实践，曾带领团队获得全球著名的数字营销咨询机构 Forrester 数字营销优秀大奖，“创业最前线”专栏作家，“初创品牌如何生而不凡”系列读者超过100万。
Jiawei Yang, CMO of Kangdexin Group, has served as a CMO of many high-tech listed companies. He has nearly 20 years of high-tech brands such as Internet and software, and marketing management practices. He has lead the team to achieve global famous digital marketing consultancy Forrester digital marketing excellence awards.
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