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尊敬的同仁
Dear Colleagues,
2019第三届中国营销技术与数字化创新峰会将于3月19-20日在北京召开。峰会围绕营销技术，数字化营销、战略性增长，营销领导力，移动营销，全渠道营销，客户关系管理、智能洞察、媒介传播等行业前沿话题展开，届时， Sitecore将作为本次峰会特约赞助商参与此次峰会，助力峰会成功举办。
3rd China MarTech and Digital Innovation Summit 2019 will be held in Beijing on March 19-20. The summit will focus on the frontier topics of Martech, digital marketing, strategic growth, marketing leadership, mobile marketing, omni-channel marketing, customer relationship management, intelligent insight, media communication, etc. At that time, Sitecore will participate as the Presenting Sponsor of this summit, helping the summit to be held successfully.
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Sitecore 是全球领先的体验管理软件企业，将内容管理、电子商务和客户洞察完美结合。借助于 Sitecore Experience Cloud，营销人员能够在销售之前、销售期间和销售之后，在每个渠道上实时、大规模地发布个性化的内容。目前已有 5,200 多家全球知名品牌，包括美国运通、Carnival Cruise Lines、陶氏化学公司和 欧莱雅等，都信赖并采用 Sitecore 技术来打造个性化的互动，从而满足客户需求，提高客户忠诚度，促进营收增长。
Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal—have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
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在此次峰会上，Sitecore将为与会嘉宾带来全新的数字营销方案Sitecore Experience Platform,它将拥有三大的营销功能：
At this summit, Sitecore will bring new digital marketing solutions Sitecore Experience Platform to the participants, it delivers three powerful capabilities:
1. 强大的数据营销系统(Versatile digital marketing)
2. 丰富的数据和智能的洞察(Rich data and smart insights)
3. 渠道发布(Distribution across any channel)
更多信息请点击Sitecore官方网站
For more information, please visit Sitecore's official website
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| 大会概览 Conference Overview |
| 第一天 Day1 |
第二天 Day2 |
主题1：营销案例与方法论
Session 1: Marketing Cases and Methods |
主题3： 数字技术与客户体验
Session 3: Digital Technology and Client Experience
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主题2：数字营销与销售增长
Session 2: Digital Marketing and Sales Growth
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主题4：媒体与品牌传播
Session 4: Media and Brand Communication
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| 亮点话题 Highlights |
♦ 创新展示环节：营销方案与案例分享
Innovative Show: Marketing Solutions and
Cases Sharing |
♦ 圆桌讨论：如何利用营销技术升级拓展新客户？
Panel Discussion： How to Engage New
Clients
with Marketing Technology Upgrade？ |
♦
企业的数字营销与全渠道创新
Digital Marketing and Omni-channel
Innovation
for Enterprise |
♦ 数字世界如何打造最佳用户体验
Winning Consumer Experience in Digital
World |
♦ 营销云助力企业盈利提升
Marketing Cloud Drives the Revenue Growth .
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♦ 利用数据挖掘创造营销资源池
Create the Marketing Pool by Data Mining |
♦ 企业新媒体的内容与传播策略
The Content and Broadcast Strategy of New
Media for Enterprises |
♦ 如何建立一个数据驱动的营销团队？
How to Lead a Data-driven Marketing Team？ |
♦ 人工智能与区块链技术实现深度营销
Artificial Intelligence and Blockchain
Technology
for Deep Marketing |
♦ 短视频营销：如何连接新一代？
Short Video Marketing：How to Connect the
New Generation？ |
顺颂安祺！
Bruce Zhang 张先生 | Organizing Committee of Digital Asia | SZ&W Group
Tel: +86 21 5830 0710-8096 | Mob: +86 18702167212 | Email: brucez@szwgroup.com |
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