2019第三届中国营销技术与数字化创新峰会将于3月19-20在北京盛大召开。快来预定席位吧。
3rd China MarTech and Digital Innovation Summit 2019 will be held in Beijing on March 19-20. Come and reserve a seat.
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“MarTech的第一个黄金时代的特点是，日益密集的营销技术版图，以及不断激增的供应商数量带来的寒武纪时期。但是这一切已经过去，现如今MarTech正在步入它的第二阶段。
The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s increasingly dense Marketing Technology Landscape — is now transitioning into its second phase.
这个新时代有三个关键趋势和迹象，它们都代表了一种新的融合：
There are three key trends and signs of this new Age, all three of which represent a new kind of blend:
生态系统正从一体式营销套件(如Adobe或Salesforce)与最佳点解决方案(best-of-breed point solutions)之间的竞争，转变为由集成的第三方应用程序补充的开放平台。这种新兴的融合解决了整合所有MarTech软件的关键挑战。
Ecosystems are transitioning from a competition between all-in-one marketing suites (like Adobe or Salesforce) on one hand and best-of-breed point solutions on the other, to open platforms that are complemented by integrated, third-party apps. This emerging blend, he said, is solving the key challenge of integrating all that martech software. Brinker cites a study that found integration is the most challenging barrier to marketing technology success.
软件即服务和专业服务“将变得模糊”。因为服务公司会实现自动化，而基于云的软件公司会提供专业的服务附件。这种融合将解决利用这些技术工具的所有功能问题。
Software as a service and professional services “will blur,” as service firms automate and cloud-based software companies offer expert service add-ons. This blending is addressing the problem of utilizing all the capabilities of those tech tools.
“无代码”或“低代码”应用程序开发正在造就一批“公民开发人员”。这些非技术企业用户只需输入信息并单击“选项”，就可以开发web或移动应用程序软件。这种融合解决了定制化问题，不仅包括像Salesforce这样的低代码应用程序开发商，还包括许多更小的、对商业作者友好的供应商，比如Zapier或Betty Blocks。
And “no-code” or “low-code” application development is creating a population of “citizen developers,” Non-technical business users who can build web or mobile app software just by entering information and clicking choices. This blending is solving customization, he says, and includes not only low-code app builders like Salesforce’s, but many smaller, business author-friendly vendors such as Zapier or Betty Blocks. |
2019第三届中国营销技术与数字化创新峰会将于3月19-20日在北京隆重召开，会议围绕最新的营销技术展开，对企业的数字化营销，社群营销，媒体与品牌传播进行深入探讨，着力推动中国企业营销的数字化转型。
3rd China MarTech and Digital Innovation Summit 2019 will be grandly held in Beijing on March 19-20. The conference will focus on the latest marketing technology, conduct in-depth discussion on the digital marketing, community marketing, media and brand communication of enterprises, and focus on promoting the digital transformation of Chinese enterprises' marketing. |
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