As the focus of the global retail industry, China is a huge market with large amount of consumers and ever-increasing consumer demand. With the concept and practice of ‘’new retail’’, the traditional retail industry is transforming fast. The retail model innovation and reconstitution has taken place through new technologies and the combination of online and offline. The internet enterprise and online brands are considering developing the offline market and creating the scene marketing ecosphere for new retail. In the meanwhile, the development of the RetailTech is drawing the attention from various sectors.
Under the background of consumption upgrade and enterprise digitalization, the summit will gather the relevant colleagues to discuss the highlights on the concept and practice of new retail, social CRM, digital payment and store management, smart supply chain and RetailTech. It will provide an excellent platform to the brand owners and service providers for learning, communication and cooperation. It will discover the road for the transforming of the traditional industries and drive the innovation and development of the retail industry in China.
作为全球关注的焦点，中国零售市场有着庞大的消费者数量和持续增长的消费需求。随着“新零售”理念和实践的推进，传统零售行业开始加速变革，通过线上线下融合、高新技术驱动等，实现零售的模式创新和业态重构。各类互联网企业和品牌也在积极向线下渗透，打造新零售的一体化全场景生态圈。与此同时，零售技术的发展也越来越受到各界关注。
在消费升级和企业数字化转型的大背景下，此次峰会旨在通过对新零售理念与实践案例、社会化CRM、数字化支付与门店管理、智慧供应链、最新零售技术等热点主题进行探讨，为各行业品牌主与第三方服务商提供学习交流与合作洽谈的绝佳平台，探寻传统行业的转型之路，助力中国零售行业创新与发展。
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To link with clients by new ways of marketing, management and technology is extremely important for all brand owners and solutions providers. Innovation and reconstitution for brand and marketing has taken place through new mindsets and technologies.
Under the background of consumption upgrade and enterprise digitalization, the marketers, engineers and managers are facing great opportunity and challenge in China. The congress will gather the relevant leaders from various industries to discuss the highlights on digital transformation, strategic growth, marketing leadership, mobile marketing, omni-channel marketing, CRM, social media and marketing technology. An excellent platform will be provided to the brand owners and service providers for learning, communication and cooperation. It will discover the roadmap for the transformation and growth of enterprises in China.
在数字化时代，如何运用新的营销、管理与技术连接客户，对所有的品牌主和方案提供者来说都尤为重要。伴随着新的理念和技术的发展，品牌与营销的创新与重构正在上演。
在消费升级和企业数字化转型的大背景下，中国的营销人，技术专家与管理人员们正面临着巨大的机遇与挑战。此次峰会将聚集来自各行业的领袖，共同探讨数字化转型，战略性增长，营销领导力，移动营销，全渠道营销，客户关系管理，社会化媒体及最新营销技术。此次峰会将为各行业品牌主与第三方服务商提供学习交流与合作洽谈的绝佳平台，共同探寻中国企业转型与增长之路。 |
