尊敬的同仁
Dear Colleagues,
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新零售意味着更高效率的零售。今天线上的消费者基本都有线上的购买行为，但是他们不会因为线上的购买行为而放弃线下的购买行为，根据数据在过去的一年里对快消品市场的追踪，超过50%的消费者在快消品方面要跨7个不同的渠道进行购买，因此消费者在渠道方面并不忠诚，凯度消费指数中国区商务总经理李嵘在2018第二届中国新零售与技术创新峰会上这样说。
New retail means more efficient retail. Now online consumers basically have online purchase behavior, but they will not give up offline purchases because of online purchase behavior. According to the data tracking of the FMCG market in the past year, more than 50% of consumers have to purchase across 7 different channels in FMCG. Rachel Lee, General Manager, Commercial, Kantar Worldpanel China, said at 2nd China New Retail and Technology Innovation Summit 2018.
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在这场零售业变革中，全渠道营销成为其主要的发展趋势和正确方向。随着越来越多零售业态形式主导市场，零售创新层出不穷，消费者享受着更多的消费体验，新零售的驱动下，消费者更倾向于通过不同的销售渠道体验购物。因此全渠道消费者对所有的品牌商、零售商来讲，都非常有价值。
In this retail industry reform, full channel marketing has become its main development trend and correct direction. With more and more retail formats dominating the market, retail innovation emerges in endlessly, consumers enjoy more consumer experience. Driven by new retail, consumers tend to experience shopping through different sales channels. Therefore, all-channel consumers are very valuable to all brands and retailers. |
2019第三届中国新零售与技术创新峰会将于3月19-20日在北京召开。峰会时刻把握零售发展脉络，结合最新的零售创新案例及技术发展，为各行业品牌主与第三方服务商提供学习交流与合作洽谈的绝佳平台，探寻传统行业的转型之路，助力中国零售行业创新与发展。
3rd China New Retail and Technology Innovation Summit 2019 will be held in Beijing from March 19 to 20. The Summit grasps the context of retail development. It combines the latest cases of retail innovation and technological development. It will provide an excellent platform to the brand owners and service providers for learning, communication and cooperation. It will discover the road for the transforming of the traditional industries and drive the innovation and development of the retail industry in China. |
| 大会概览 Conference Overview |
第一天 Day 1 |
第二天 Day 2 |
主题1: 零售案例与方法论
Session 1: Retail Cases and Methods |
主题3：零售技术与创新
Session 3. Retail Technology and Innovation |
主题2： 电商与实体增长
Session 2. E-commerce vs. Bricks-and-mortar Growth |
主题4： 物流与供应链
Session 4. Logistics and Supply Chain |
| 亮点话题 Highlights |
♦ 创新展示环节：零售方案与案例分享
Innovative Show: Retail Solutions and Cases Sharing |
♦ 数字化支付与门店管理
Digital Payment and Store Management |
♦ 新零售时代，如何建设数字化分销网络？
How to Build Digital Distribution Network in New
Retail Age？ |
♦ 零售技术创新，提高坪效
RetaiTech Innovation to Increase Store
Productivity |
♦ 智慧零售：技术升级打造全新场景与体验
Smart Retail ：New Scene and Experience by
Technology Upgrade |
♦ 线上线下店铺盈利增长的数字化零售方案
Digital Retail Solutions for Revenue Growth of
Online and Offline Stores |
♦ 社交电商时代，电商经理人的下一站
The Next Stop for E-commerce Managers in
the Social E-commerce Age |
♦ 圆桌讨论：如何用数字化技术与方案促进销售
增长？
Panel Discussion: How to Ensure Sales Growth
by Digital Technologies and Solutions ? |
♦ 数字化零售时代的供应链管理创新
Supply Chain Management Innovation in the
Digital Retail Age |
♦ 无人商店：数字化未来？
Unmanned Stores ：the Digital Future ？ |
顺颂安祺！
Bruce Zhang 张先生 | Organizing Committee of Digital Asia | SZ&W Group
Tel: +86 21 5830 0710-8096 | Mob: +86 18702167212 | Email: brucez@szwgroup.com |
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