Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business.
In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. However, the importance of customer satisfaction diminishes when a firm has increased bargaining power. There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms.
Our events are dedicated not only to fulfill customers’ expectation, but also far beyond what they anticipated. On the strength of our abundant customer resources and close relationship with the government and international organization, we believe there is no mission impossible for us to meet the customers’ satisfaction. |