Functional food and beverages have gained attraction from people who are concerned about precise health benefits from their foods and beverages. Consumers are more concerned about both convenience and health; hence this plays an important role in consumer’s decision-making while opting for food and beverage.
China’s population was 1.36 billion in 2015 and is expected to increase 2.9% by the year 2020, reaching 1.4 billion people. The population growth and increase in income, combined with rising awareness of health and nutrition, are contributing to the popularity of healthier foods and beverages.
Fortified/functional (FF) foods and beverages are products that contain added ingredients which have a potentially positive effect on health, beyond basic nutrition. In China, using such familiar ingredients could increase consumption as there is a long history of using herbal medicine. Now the question is, how could we get involved into this Booming Market?
Under this background, 2nd Global Functional Food and Beverage Summit will be held in Shanghai on September 5th, 6th.This summit cover the global food and beverage industry chain one-stop service platform and target the latest Chinese food drug supervision. Policies and regulations, research and development of functional food and beverage products for herbaceous plants, e-commerce and digital marketing, legal and regulatory issues brought about by the rapid growth of functional food and beverage, and five major sections on food and beverage packaging innovation to further promote food and beverage Industry innovation.
