中国电商市场全球第一 电商服务商如何迎合热潮
While China Ranks 1st in Global E-Commerce Market, What Should the E-Commerce Solutions Providers Do? |
全球著名管理咨询公司麦肯锡指出，中国电商市场规模约为美英等六国总和，今年第一季度消费额达14045亿元。电商服务商在中国电商市场中扮演什么样的角色？
In the Q1 of 2017, the total expenditure in Chinese e-commerce sector is 1.4045 trillion. What is a e-commerce solutions provider to Chinese e-commerce market?
中国最大的品牌电子商务服务商宝尊电商认为，电商服务商在中国电商生态系统中有着极其重要的作用。在电商平台，除了超过亿级的买家和千万级的卖家，还有种类繁多作用各异的各类电商服务商，是商家店铺实际上的操盘手。随着中国电商的全球化，平台，品牌，包含服务商共同形成了一个巨大的商业服务生态，共同推动着中国电子商务的发展。
Chinese leading e-commerce solution provider, Baozun, believes as the globalization of Chinese e-commerce market, the platforms, brands, and also the solution providers will become a huge ecosystem of business services, and pushing the Chinese market ahead. |
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宝尊：源自品牌，服务大众
Baozun: From Brand, To Consumer |
作为为品牌客户提供端到端的全套电商服务商，宝尊电商包括IT解决方案、店铺运营服务、数字营销服务、客服服务、仓储物流服务以及全渠道服务。
Baozun’s integrated brand e-commerce capabilities encompass all aspects of the e-commerce value chain covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment.
该如何应对目前的中国电商市场？
How to embrace the market trend of Chinese e-commerce?
宝尊认为电商服务需要持之以恒的创新及变化，引入新的产品和服务，成功连接品牌和消费者。从品牌官方商城，到中国最大的线上购物平台天猫、京东，从社交媒体微信、微博到移动商城、O2O解决方案，电商服务商需要对于这些网上的不同销售渠道进行深入理解，从消费者的角度打造完美的购物体验，加深消费者的品牌粘性，并促进销售增长。
Baozun helps its brand partners establish a market presence and launch products quickly on official brand stores and major online marketplaces in China, such as Tmall, JD.com and Amazon, as well as social media platforms such as Weixin. Baozun also helps its brand partners devise and execute O2O strategies combining the strengths of their online and offline retail networks. By enabling a seamless shopping experience across various channels both online and offline, Baozun delivers omni-channel solutions to achieve optimal branding effect and sales results that are responsive to its brand partners’ individual e-commerce objectives. |
| 演讲赞助 Presentation Sponsor |
演讲嘉宾: 张芝瑜
Speaker: Joyce ChihYu Chang
职位：电商数字营销总经理
Job Title : General Manager, Marketing
公司：宝尊电商
Company: BAOZUN |
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张芝瑜女士将出席2017中国新零售与数字化创新峰会 (10月23-24日 | 上海)作为演讲嘉宾。
Miss. Joyce ChihYu Chang will attend the China New Retail and Digital Innovation Summit 2017 (Oct 23-24 | Shanghai) as the speaker.
她将自身在创意与媒介代理方面的工作经验融于数字领域，让数字与营销战略及目标深度结合，创造出更为出色的ROI。历经互联网泡沫，张芝瑜小姐在1999年便投身互联网行业，是最早的一批数字营销人。曾在知名4A公司凯络中国担任数字战略规划与电子商务总经理，并为公司开创、组建iCart电商团队，同时带领团队成长为拥有3亿 RMB业务量的事业部。
She has integrated working experiences in both creative and media agency in digital field; could ensure that digital efforts are aligned across overall marketing objectives & strategies and more importantly, demonstrating outstanding ROI. Prior to joining Baozun, Joyce was the General Manager, Digital Strategy Planning & Ecommerce at Carat China, which is world-class integrated 4A media agency. Joyce has launched iCart, the unique ecommerce proposition – taking it from creation into a 300million RMB business unit. Joyce has been involved in the internet business since 1999 in Taiwan, and built and grew the very first digital marketing people after survive from the Internet bubble. |
Grazy Lau刘小姐 | Organizing Committee of New Retail 2017
Tel: +86 21 5830 0710-8039 | Mob: +86 13798833193 | Email: grazyl@szwgroup.com |
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