作为食品行业中第一家与阿里合作共创新零售“一盘货”项目，雀巢将其全球产品通过电商渠道辐射至全国，利用大数据实现智能供应链，线上线下库存统一管理，可以有效降低库存成本，提高库存周转率。
Among the food industry, Nestle is the first corporation to cooperate with Alibaba for the new retail “Yipanhuo” project. Nestle expands its global products through the e-commerce around China, with the use of big data to achieve intelligent supply chain, online and offline inventory unified management, with help to reduce inventory costs and increase inventory turnover.
电商平台发展到今天，对于像雀巢这样的品牌方来说，其更大的意义在于，可以直接看到销售数据，了解货卖到了哪里。雀巢还寄望于电商的大数据能够让它以更精准的内容推送吸引到目标消费者。
To the branders, the e-commerce platform can help them to grasp the comprehensive sales date. Nestle also expects that the big data in e-commerce can make it clear to match the content/product to target consumers.
雀巢咖啡的线上市场份额从2015的25%上升到了2016的35%，这归功于去年雀巢与阿里通过大数据合作的“另一面咖啡馆”。
Last year, Nestle coffee online market share rose from 25% to 35%, which is due to the "Another Side of the Coffee Shop" project by Nestle and Alibaba with the use of big data.
作为食品行业的领军者，雀巢在其电商新零售上如何探索？敬请期待雀巢在2017中国新零售与数字化创新峰会 (10月23-24日 | 上海)的分享。
As a leader in the food industry, how does Nestle explore its new retail in new retail area? Nestle will share its exploration at the China New Retail and Digital Innovation Summit 2017 (Oct 23-24 | Shanghai) as a keynote speech.
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