为了探索全渠道未来零售，冯氏集团在上海建立了全渠道大规模快速实验室 “利程坊”已两年。那么目前利程坊的实践情况如何呢？
零售O2O新模式Retail O2O New Mode
有数据显示，中国的消费产业正在进行剧烈的新陈代谢，而网络销售则以近40%的年增长率迅猛增长——国内无处不在的智能手机、可靠的在线支付体系，以及当天送达服务的普及，都为这种迅猛增长做出了贡献。
In China, the e-commerce sales grew by nearly 40% annual growth rate - the domestic ubiquitous smart phone, reliable online payment system, and the popularity of service delivery on the same day , Have contributed to this rapid growth.
互联网的发展让线下实体店成了网站的“试衣间”！这是近年让传统零售从业者倍受困扰的问题。零售完全在线或完全线下都是不可行的，O2O已是中国和全球零售业的发展趋势。与其说虚拟取代实体，不如说两者融合更为准确，关键是怎样去配搭，这就需要实验。
The development of the Internet to the line of the store into the site of the "dressing room"! This is the problem that has been troubled by traditional retailers in recent years. Retail is completely online or under the line is not feasible, O2O is China and the global retail industry trends. Instead of virtual replacement of entities, it is better to say that the integration is more accurate, the key is how to match, which requires experiments.
作为试验室的利程坊包含诸多科技，虚拟现实试衣间、让影像成真的魔镜，以及可定制产品3D打印机。在由利程坊调控的实验环境中，参与的公司及品牌可观察并探索消费者在真实的环境中如何和新科技新产品，以及新购物环境互动。IBM的技术可在现场和网上详细跟踪购物者，以收集消费者的反馈，零售商可以据此了解其产品和服务在中国市场的潜力，也可测试不同店铺模式的经营理念。
As a laboratory of Explorium contains a lot of technology, virtual reality dressing room, so that the image becomes a mirror, and can customize the product 3D printer. In an experimental environment controlled by Li Cheng Fang, participating companies and brands can observe and explore how consumers interact with new technology and new shopping environments in a real environment. IBM's technology can track shoppers in real time and online to collect consumer feedback, and retailers can understand the potential of their products and services in the Chinese market and test the business philosophy of different store models. |
