据《2017年中国便利店发展报告》显示，2016年中国便利店行业销售总额达1334亿元，较上年增长13%。中国连锁经营协会5月16日发布的“2016年中国连锁百强榜”，便利店这一细分行业销售增幅高达16.7%。
The "2017 China Convenience Store Development Report" shows that in 2016 China convenience store industry sales amounted to 133.4 billion yuan, with 13% increased. China Chain Store & Franchise Association also released the "2016 China Chain 100 List", with convenience store sales of this sub-sector increased by 16.7%.
然而目前，中国便利店市场缺口仍然较大，新零售将便利店推向“风口”，中国便利店市场也在不断向发达的日台系连锁品牌学习，以用户体验为中心，例如菜鸟驿站，让一个个社区便利店成为快递点；店里则让居民可以足不出户从便利店买到全国各地农产品、精品。
However, China's convenience store market gap is still large. The Chinese convenience stores should learn from the Japanese or Taiwan’s chain brand stores with the concept of customer based.
上海交通大学客座教授林鑫称，在台湾，O2O方式能为便利店业态带来销售增量。一是与当地电商平台合作，扩大商品销售范围。二是，便利店运营方的O2O业务增量。“与台湾当地电商平台的合作，电商平台主要借助便利店的城市物流体系运营，当地电商会将消费者线上订单配送至便利店的仓储，由便利店的城市物流系统将该货品发送至门店，最后，消费者到店自取。”而在中国大陆，快递公司直接将商品配送到门店，便利店能获得的收益仅仅是“存放费”。
Xin Lin, Taiwan Retail Expert Visiting Professor of Shanghai Jiao Tong University said, in Taiwan, O2O offers incremental sales for convenience stores. First, with the local business platform to expand the scope of merchandise sales. Second, the convenience store operator O2O business increment. "Cooperation with Taiwan's local business platform, the local e-commerce stores will send the orders to the convenience stores, and the convenience stores with city logistics system will send the goods to the specific stores, and finally, consumers go to the stores." In mainland China, courier companies directly to the goods distribution to the store, which the convenience stores can get the proceeds is only" deposit fee". |
