常年在Gartner年全球供应链25强榜上有名的可口可乐，近期确认参加第六届中国【新零售】智慧供应链与物流创新峰会暨颁奖典礼（12月14~15日，中国，上海），将做案例分享。 Coca-Cola, listed in the Gartner top 25 global supply chains many times, has confirmed to join 6th China [New Retail] Smart Supply Chain and Logistics (NR SSCL) Innovation Summit & Awards 2021 (Dec. 14-15th, Shanghai, China) to share case study.

可口可乐认为，供应链是经济发展重要的底层支撑。
Coca-Cola believes that supply chain is an important underpinning of economic development.

2020年疫情严重时期，深耕中国41年的著名饮料公司可口可乐认为，中国经济发展的新机遇在于供应链升级和数字化创新。
多年来，可口可乐不断深耕供应链管理系统：只生产浓缩糖浆，然后出售给世界各地拥有独家领地的灌装商。其他与可口可乐公司签订区域独家合同的瓶装公司，将浓缩后的产品与过滤水和甜味剂混合，制成罐装和瓶装的成品。然后，装瓶商分销和销售可口可乐的产品到各自的市场。这其中涉及到浓缩液厂、糖供应商、包装物流商、瓶装厂、分销商、大型超市、连锁超市、零售商的网状管理，涉及到采购、制造、分销的关键步骤。
这样的管理系统，使可口可乐逐渐意识到数字化创新是经济发展的新动能，并加深实践。同时，可口可乐不断招募优秀人才，为长远发展增强人才储备，重点关注电商、数字化等领域的人才。
When the epidemic was serious in 2020, Coca-Cola, a well-known beverage company that had been working in China for 41 years, believed that the new opportunities for China's economic development lay in supply chain upgrading and digital innovation.
For years, Coca-Cola has been delving into supply chain management: it produces only concentrated syrup and sells it to bottlers with exclusive territories around the world. Other bottling companies with exclusive regional contracts with Coca-Cola mix the concentrated product with filtered water and sweetener to make canned and bottled finished products. Bottlers then distribute and sell Coca-Cola's products to their respective markets. This involves the network management of concentrate plants, sugar suppliers, packaging logistics providers, bottlers, distributors, large supermarkets, chain supermarkets and retailers, and involves the key steps of procurement, manufacturing and distribution.
Such a management system makes Coca-Cola gradually realize that digital innovation is a new driving force for economic development and deepen its practice. At the same time, Coca-Cola continues to recruit excellent talents to strengthen talent reserve for long-term development, focusing on talents in e-commerce, digitalization and other fields.

您想要进一步了解可口可乐和其他优秀的快消品牌商、零售商的智慧供应链实践经验吗？
Do you want to further understand the smart supply chain practice experience of Coca-Cola and other excellent FMCG brands and retailers?

2021年，中国零售行业继续加速变革，而供应链的创新更是面向未来布局的重中之重。在这个充满不确定性的时代，零售企业该如何推动供应链与物流创新，以应对节奏快、业务体量大、敏捷供应链流行、补货频次增加、每单货量减少……等等逐渐加剧的供应链新常态，来确保业务持续增长？与此同时，人工智能、数字孪生、区块链、5G、物联网、云计算等技术创新为供应链与物流的发展将进一步带来哪些支撑作用？
以“零售供应链革新，价值重塑促增长”为主题，第六届中国【新零售】智慧供应链与物流创新峰会暨颁奖典礼（12月14~15日，中国，上海）将致力于给出答案。作为关注中国智慧供应链与物流在零售业发展的重要系列会议之一，本峰会将有来自零售&品牌企业，供应链&物流公司及科技&装备类供应商的超过300位行业资深人士参与，其中绝大多数是负责零售、供应链、物流、采购、数字化和数据、销售、商务等领域的高层人士，最终构成提供学习、交流、总结与合作洽谈的绝佳平台。共同探寻供应链与物流的智慧化创新之路。

In 2021, retail industry in China accelerated the pace of revolution, the innovation of supply chain is the top priority of future layout. In current uncertain environment, how should retail company response to the new normal status such as fast pace, large business volume, agile supply chain more and more popular, increasing replenishment frequency, reducing the amount of goods per order … and etc. to promote supply chain and logistics innovation and ensure sustainable business growth? In the meanwhile, artificial intelligence, digital twin, block chain, 5G, Internet of Things, cloud computing, etc., how these various technological innovations provide support for the development of supply chain and logistics?
With the theme of “Retail Supply Chain Revolution & Value Reinvention For Accelerating Growth”, the 6th China [New Retail] Smart Supply Chain and Logistics (NR SSCL) Innovation Summit & Awards 2021 (Dec. 14-15th, Shanghai, China) is aiming to provide an answer. As an important serial event by the end of this year focusing on “Retail Smart Supply Chain & Logistics” in China, it will attract more than 300 experienced leaders from the retailer & branders, supply chain & logistics solution companies and high technology & equipment vendors. Most of them are C-level leaders and head of retail, supply chain, logistics, procurement, sourcing and data, sales, commercial, finally to provide an excellent platform for learning, communication and cooperation, to discover the road for the intelligent innovation of supply chain and logistics in China.

顺颂商祺，
Best Regards,

刘杨 | 智慧供应链与物流项目经理 | 数字亚洲事业部 | 泽为资讯集团
Eva Liu | Program Manager – NR SSCL | DigitalAsia | SZ&W Group