| 短短几年，中国的电商增长速度已经超越了全球任何一个大国并持续增长，成为了世界上最大的线上市场。这一变化使传统的营销模式已经不能满足企业对营销的需求。在大数据的狂潮里，从传统营销到精准营销再到现在的预测营销，数据扮演着越来越重要的角色。MarTech已经变成营销人常常挂着嘴边的话题。In the recent years, the growth rate of China's E-Commerce developing has been the fastest in the world, and it is keeping growing continusly. China has become the largest online market in the world, and this change makes traditional marketing mode no longer satisfy the needs of companies. In the Internet era, big data has become an vital player in the process of all the types of marketing, such as precision marketing. Also, Marketing Technology(MarTech) has become the hottest topic that marketers often talk about.相比于北美等营销发达地区，MarTech在中国市场的发展相对落后。但对于MarTech在中国的发展前景，MarTech全景图的创始人Scott Brinker非常看好。而对于刚刚兴起却有着巨大发展空间的中国市场，互联网巨头公司像腾讯、阿里等都已经运用自身优势投入智能营销。Compared with the developed regions such as the United States, the development of MarTech in China is relatively backward. However, Scott Brinker, who is the founder of the Marketing Technology Landscape (MarTech 5000) has a very positive expection for the development prospect of MarTech in China. China as a new market for MarTech, it has a huge room for developing, and some Chinese Internet giants , for example, Tencent and Alibaba have already leveraged their own advantages into developing their MarTech products.
如此大的市场容量份额，预示着未来的营销技术应用的趋势。 MarTech will be a such large share of market capacity, and it indicates the trend of future marketing technology application.你是否真正了解MarTech？如何学习了解并且掌握MarTech？如何在未来MarTech时代不落于人后？如何运用MarTech降低成本，了解客户，投其所好，为企业增值？
Do you really know about MarTech? Do you know how to learn and apply MarTech? Do you know how to keep pace with others in the future MarTech era? Do you know how to lower costs, understand your customer, know their needs, and add value to the business with applying MarTech?为此我们特意打造了一个交流学习的专业平台——2018亚洲首席营销官峰会，为您邀请到世界领先行业的营销领先者们来分享他们所理解的MarTech和未来智能营销前景下他们会如何做？ In order to satisfied your need for MarTech and providing a professional platform for communication, CMO Congress Asia 2018 have invited many excellent marketing expert who are from leading companies to share the MarTech they understand and what they are going to do with the future Smart Marketing.关于2018亚洲首席营销官峰会：
About CMO Congress Asia 2018： 2018亚洲首席营销官峰会（CMOA），是亚洲最具创新性与实践性的首席营官销峰会，在全球视野下以转型，增长，数字化等为主题, 探讨首席X官们面临的巨大的机遇与挑战。我很荣幸代表2018亚洲首席营销官峰会组委会欢迎您参加此次大会。大会将于5月17-18日在中国上海万豪虹桥大酒店举办 。CMO Congress Asia 2018 is the most innovative and pragmatic CMO Event with the themes of “Transformation, Growth, Digitalization” in Asia, and it discusses the huge opportunities and challenges C-level leaders are facing. It is my greatest pleasure, on behalf of the Organizing Committee to welcome you to attend the CMO Congress Asia 2018, which will be held on May 17th-18th, 2018,in Shanghai Marriott Hotel Hongqiao, China.想了解更多演讲嘉宾和会议详情，请联系kiraz@szwgroup.com
Contact kiraz@szwgroup.comfor more speakers and congress details.系列会议
Upcoming EventsNew Retail & MarTach Week
2018新零售与营销技术周
October，24-25th| Shanghai
10月24-25日|上海 现在报名注册！
Register Now！微信关注我们，了解更多资讯 ! Follow us in Wechat,get more information ! Kira Zhang张小姐 | Organizing Committee of CMO Congress Asia
Tel: +86 21 5830 0710-8040
Mob: +86 15995560565
Email: kiraz@szwgroup.com
Web: http://szwgroup.com/cmo-congress-asia-2018-en |
