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According to Asia Food & Beverages, Australia’s Freedom Foods Group has launched a line of infant formula into Singapore and is eyeing on entering neighbouring markets this year.

China is on the list of markets Freedom Foods has drawn up for its infant formula. Freedom Foods will work with its partner in China, Shenzhen JiaLiLe Food Co., on taking the product into China. Macleod said infant formula was part of Freedom Foods’ plans in China “under our partnership with JLL as part of expanded range of dairy products, the Australia’s Own Kids Milk being the first product”. The company launched Australia’s Own Kids Milk in China in February last year, initially targeting 3 to 7 year olds in the country.

What will Freedom Foods do to enter the other markets in APAC? Freedom Foods has confirmed the participation at the 3rd Global Dairy Congress & Exhibition Asia 2017 (Sept. 11-12 | Singapore).


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