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A pilot project issued by Russian government called “traffic light” caused quite a reaction among the food processors. The new food labelling system “traffic light” propose instruct food manufacturers to mark packaging with 'traffic lights' symbols indicating the levels of salt, sugar, trans fats and fatty acid levels in red, yellow and green colours voluntarily. The initiative is aimed at improving the quality and life expectancy of the population, as 63% of deaths in Russia are associated with diseases developing from improper diet. Up to now, many food processors have responded with it, local and global leading enterprises like Danone, PepsiCo and X5 Retail Group all joined the project on voluntary food labeling under the traffic light system. Earlier, the company "Unilever Rus" (the subsidiary of Unilever group) have applied this system to three brands of ice cream – Ekzo, Carte D'Or and Max.
Wanne know the latest development or discuss the potential problem under the new implement of color marking “Traffic light”? 2nd Global Dairy Congress Russia 2019 (Oct. 15-16 | Moscow, Russia) 2ой Международный Конгресс Производителей Молочных Продуктов 2019 specially sets a case study topic of How to place color marking "Traffic light" for dairy products upon new regulation requirements? as below:
Case Study: How to place color marking "Traffic light" for dairy products upon new regulation requirements? SPEAKER APPLICATIONS NOW OPEN. Consult to get our Speaker Guidelines for more information regarding selection criteria, speaker requirements and submission deadlines.
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