孙培坚Peijian Sun
董事长Chairman
太保安联健康保险股份有限公司
CPIC Allianz Health Insurance Co., Ltd.
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2014年底,太保安联健康险公司由中国太平洋保险集团和德国安联保险集团联手发起设立,旨在通过发挥太平洋保险集团在中国深耕多年的品牌、客户以及渠道资源优势,以及德国安联保险在健康险方面积累的丰富经验,抓住中国健康险市场发展的机遇。
In 2014, CPIC Allianz Health Insurance Co., Ltd. (CPIC Allianz) was launched jointly by China Pacific Insurance Group and German Allianz Insurance Group, aiming at taking advantage of CPIC’s brand, customers and channels together with Allianz’s rich experience in health insurance so as to seize the opportunity in China’s health insurance market.
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| 协同发展产品先行Synergetic Development & Product First |
太保安联自身致力于提供改善客户体验的各种数字化服务手段,打造健康险的专业经营能力、持续建设医疗服务和健康管理能力;同时,把产品销售的主要职能交给了同属太保旗下的太保寿险和太保产险等兄弟公司,以实现各方的资源共享和协同发展。
CPIC Allianz devotes itself to providing various digital services to improve customer experience while building professional managing capabilities of health insurance, including medical service and health management as well. Meanwhile, the main functions of the product sales are transferred to CPIC Life Insurance and CPIC Property Insurance affiliating to CPIC Insurance Group, so that sharing resources and developing synergetically.
这种“协同发展”的合作方式最大程度上利用了太平洋保险集团长期积累下来的财富——覆盖全国的销售网络和客户资源,解放了太保安联健康险公司的销售职能,使他们可以把更多的精力投入在产品研发和服务创新上。这3年间,保险业务收入的年均增长率是184%,其中,通过兄弟公司合作渠道销售收入合计超10亿元,占到了太保安联健康险业务收入的88%,实践证明,这种创新的协同发展模式是行得通的,已经取得了良好的收效。
In the past 3 years, the average annual growth rate of insurance business income is 184%, among which sales revenue of the cooperation channel reached 1+ billion RMB, which accounts for 88% of the total income of CPIC Allianz. It has been proved that this innovative cooperative mode is feasible and has achieved good results. 面对未来,太保安联健康险公司新的关注点是什么呢?当然是产品!孙培坚董事长表示,必须结合太保产险、寿险的渠道特点和客户需求,开发更多差异化的产品,正在推进的数字化营运、健康服务能力建设,核心问题仍是如何形成有特色的产品和服务去满足客户的需求。除了数字化服务之外,健康管理服务也是一样。
In the future, the new concern of CPIC Allianz is no doubt product. Chairman Sun Peijian said that it would be necessary to develop more differentiated products, more digital operations and build health services, and the core issue is how to create unique products and service to meet the needs of customers. Besides digital services, health management services are also the same. |
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