Two main features as low purchase frequency and long decision-making cycle lead high cost of customer acquisition even during the golden age of internet insurance. Data displays that the average cost of per customer is 300-400 RMB.
购买频次低,决策周期长是保险行业最显著的两大特点,这导致了保险行业的获客成本一直居高不下,哪怕是前几年“互联网保险”之风劲吹,也未能改善这一情况。相关数据显示,互联网保险所在领域,平均获客成本高达300-400元。
Can the flow break out at the harder time?
随着监管收紧,行业饱和,新增困难,金融科技的线上流量红利时代逐渐收尾,流量是否还能突围?
3rd InsurTech Innovation Congress China 2019 (September 24-25, Beijing, China) confirmed Mr. Jingyao Wang, the Head of Mobile Internet, China Telecommunication Technology Labs of China Academy of Information and Communications Technology to discuss New FinTech Traffic Portal –Acquiring Insurance Customers in a Cost-effective Way on Smart Mobile Terminals. We will explore how to boost the integrative development of new generation of information & communications technology and insurance industry and how to solve the difficulties of customer search by internet efficiently. You are invited to join in
3rd InsurTech Innovation Congress China 2019 (September 24-25, Beijing, China) to discuss more tasks for insurance industry.
2019第三届中国保险科技创新国际峰会(9月24-25日,中国北京)邀请到中国信息通信研究院泰尔实验室移动互联网领域负责人王景尧先生出席演讲。王景尧先生将在会上分享
全新金融科技流量入口——保险在移动智能终端上的低成本获客实践。互联网大数据时代,如何推进新一代信息通信技术与保险业融合发展的研究与实践?如何依托科技手段实现真正的互联互通,更高效便捷地解决互联网渠道获客?
2019第三届中国保险科技创新国际峰会(9月24-25日,中国北京)邀您加入保险科技圈盛会,探讨更多保险行业面临的课题。
>>> Register your interest now 预定席位