Digitization, internet and scenario-based marketing prompt cooperation between traditional insurance companies and technology companies for digitization marketing solutions upgrade to deal with problems as inefficient operation and singleness marketing mode.
随着行业全面走向数字化、互联网化和场景化，针对传统保险公司在数字化转型进程中遇到的数据化运营较为粗放、缺乏精细化运营思路和营销方式单一、营销成本过高、精准营销能力不足等问题，保险公司纷纷与科技公司合作，升级保险业数字化营销解决方案。

In 2018, PICC fully activated digitization strategy to energize operation transition and innovation of business model, which made PICC to be the most intimate insurance service expert.
2018年，中国人保全面启动“智·惠人保”数字化战略，利用数字化技术，赋能运营转型与商业模式创新，回归保险本源，成为客户最贴心的保险服务专家。

In recent years, PICC P&C achieved a lot of practices at the aspect of IT application, new technique and innovation of business model. Yuling Yuan, the Head of E-commerce Center from PICC P&C will speech at 3rd InsurTech Innovation Congress China 2019 (September 24-25, Beijing, China) on Insurance Distribution Evolution with Technologies: Digital Channels & New Retails. Welcome to join in 3rd InsurTech Innovation Congress China 2019 (September 24-25, Beijing, China) to learn more digital marketing and new retail transition strategies.
中国人保近年来在信息科技应用、新技术布局、商业模式创新等方面已有诸多实践，通过数字化重塑努力打造全渠道体验、智能分析、生态系统三大关键能力，不断推动“以客户为中心”的创新与变革。人保财险电子商务中心总经理原宇玲将在2019第三届中国保险科技创新国际峰会（9月24-25日，中国北京）上进行以科技助力保险营销变革：数字渠道与新零售为题进行分享。欢迎加入2019第三届中国保险科技创新国际峰会（9月24-25日，中国北京），学习更多数字化营销及新零售转型战略。

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More topics related to InsurTech Enables Insurance Distribution 更多科技赋能保险营销相关话题：

♦  KYC and Precision Marketing in Insurance: to Explore the Values of Data and Analytics
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    Yuhui Yao, Group VP, Head of Customer Analytics and Behavioral Insights, FWD Group
    姚玉辉，集团副总裁&客户分析与行为洞察总裁，富卫集团

♦ New FinTech Traffic Portal –Acquiring Insurance Customers in a Cost-effective Way on     smart Mobile Terminals
    全新金融科技流量入口——保险在移动智能终端上的低成本获客实践

    Jingyao Wang, Head of Mobile Internet, China Telecommunication Technology Labs of China     Academy of Information and Communications Technology
    王景尧，泰尔实验室移动互联网领域负责人，中国信息通信研究院

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