Chinese commerce is evolving from a "consumer dividend" economy to a "digital intelligence innovation" economy. Under the new situation, how can companies obtain continuous business growth.
中国商业正在由“消费红利”经济向“数智创新”经济进化，新形势下，企业如何获得持续的商业增量。
In the future, the development model of consumer goods retail industry will be more and more transformed into the digital intelligence of full ecology and full link, the continuous promotion of business innovation by using new technologies, the continuous optimization of driving business capacity, and the continuous acquisition of consumption increment.
未来，消费品零售行业的发展思路越来越转化为全生态全链路的数智化、利用新技术不断推动商业创新、驱动业务能力持续优化，持续获得消费增量。
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According to the "
2020 white paper on intelligent transformation of total link number of consumer products ecology" jointly released by Ali Cloud intelligent research center and KPMG China, the changes of intelligent transformation of total link number of business ecology are embodied in three aspects:
阿里云智能研究中心与毕马威中国联合发布的
《2020消费品生态全链路数智化转型白皮书》中认为，商业生态的全链路数智化转型的变化具体表现在三个方面：
First, the consumer goods industry is changing from a one-way chain value chain to a full link closed value network.
首先，消费品行业正在由单向链式价值链向全链路闭式价值网转变
Secondly, the value (of people, goods, place) is redefined, and the consumption interconnection evolves into ecological interconnection.
其次，人货场价值被重新定义，消费互联进化为生态互联。
Finally, the value of technology has been redefined. The value of technology has evolved from supporting the digitization of enterprises to the digitization of enabling industries.
最后，技术价值被重新定义，技术的价值从支撑企业数字化转型进化为赋能产业数智化转型。
In the new situation, how to collect, analyze and use data more effectively? How to digitize people-goods-place? How to deal with the comprehensive advent of digital intelligence era for retail enterprises.
在新形势下，如何更有效且高效收集，分析并运用数据？如何数字化人货场？零售企业如何应对数智化时代的全面来临。
2020年4月15-16日，以“
2020：迎接数智世界”为主题的
2020第五届中国新零售与数字化创新峰会将在上海盛大召开，让我们一起探讨数字化零售背后的真谛。
On April 15 -16, 2020,
5th China New Retail and Digital Innovation Summit 2020
with the theme of "
2020：Get Prepared for the Digital and Smart World" will be held in Shanghai. Let's discuss the essence of digital retail.
Click here to gain the full agenda 点击获取会议议程
