From proposing “face to consumers”, strengthening strategic cooperation with key retailers, and frequently acquiring technology start-ups, Nike has accelerated digital transformation worldwide to drive the continued growth of the business from the end of 2017.
从提出“直面消费者”、加强与重点零售商的战略合作，到频繁收购技术初创公司，耐克自2017年底开始在全球范围内加速数字化转型，以驱动整个业务的持续增长。
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♦ "Face to consumers" strategy. In recent years, Nike has continuously explored and practiced online and offline integration in the Chinese market. Online, the Nike T-mall flagship store and Nike WeChat mini Program have been launched. In addition, Nike's own digital product matrix, including SNKRS App, Nike App and many other digital products。
“直面消费者”战略。近年来，耐克在中国市场不断探索、实践线上线下融合。在线上，推出了耐克天猫旗舰店和Nike微信小程序。另外，耐克自有的数字产品矩阵，包括SNKRS App、Nike App等多个数字产品。
♦ Actively innovate physical retail. Nike's Shanghai 001, the world's first cross-category flagship store, was launched in China. Through the Nike WeChat Mini Program Appointment, NikePlus members can enjoy personalized Nike By You services in the workshop of the flagship store; through the Nike App, members can also reserve Nike experts in the “Nike Expert Camp” in the store and enjoy One-to-one service.
积极创新实体零售。全球首家跨品类旗舰店House of Innovation——耐克上海001落地中国。通过Nike微信小程序预约，NikePlus会员可以在该旗舰店的工作间中享受到Nike By You个性化定制服务；通过Nike App，会员还可以在店里的“Nike专家营”内预约耐克专家，享受一对一服务。
♦ Strengthen strategic cooperation with partners.
加强与合作伙伴的战略合作。 |
Digital transformation is the general trend, and it plays a role in rebuilding the relationship between brands and users. However, the sustainable growth of enterprises still essentially depends on the superposition of three parts: product power, brand power and sales power.数字化转型是大势所趋，在重建品牌与用户之间的关系中发挥作用，而企业的持续增长本质上还是要有赖于产品力、品牌力和销售力这三个部分的叠加。
5th China New Retail and Digital Innovation Summit 2020 will be held in Shanghai on April 15-16. The summit will focus on the digital transformation of retail companies, connect with the digital transformation strategies of current brand companies and discuss the most practical and ground-breaking cases.
2020第五届中国新零售与数字化创新峰会将于4月15-16日在上海盛大召开，会议围绕零售企业的数字化转型展开，重点结合当下品牌商企业的数字化转型战略，探讨最具实践性和落地性的案例。
The companies that have confirmed the participation:
目前已经确认参会的公司有：
Unilever/Basf/Abbott/Decathlon迪卡侬/Columbia/Luxottica/Arla foods/BP – Castrol/Coca-Cola/DFS/周大福/MCM/Disney/SC Johnson/Mercer/Dyson/Mccormick/Clarins/Stuart Weitzman…
»»» Click here to gain the full agenda 点击获取会议议程
Join us and discuss the digital transformation of the retail industry in 2020!
加入我们，一起探讨2020零售业数字化转型！
