With the continuous development of data and technology, digital transformation is entering the second half. We can see that traditional manufacturing enterprises(such as Haier, Midea) are fully embracing digitalization, a number of time-honored or national brands(such as Pechoin, LINING) are also doing well in digital marketing; foreign brands(such as Oreo, Dyson) are constantly adapting their local digital strategies to meet the needs of the Chinese market.
随着数据和技术不断的发展，数字化转型正在进入下半场。我们看到诸如海尔、美的等传统制造型企业正在全面拥抱数字化，如百雀羚、李宁等一批老字号或者民族品牌也在数字化营销方面做得风生水起；奥利奥、戴森等外资品牌更是在不断调整本地数字化策略以适应中国市场发展的需要。
Digital marketing has more and more in-depth impact on brand development. How can brands stay relevant and drive growth in this new age of digital marketing? Welcome to the 5th China new retail and digital innovation summit 2020（April 15-16, Shanghai）. Ms. Ye liyan, Regional Head of Digital from Beiersdorf, will be invited to attend the summit and give you a wonderful speech on digital marketing.
在此过程中，数字营销也越来越深入的影响到品牌发展。在数字营销时代，品牌如何保持相关性并持续增长？欢迎加入
2020第五届中国新零售与数字化创新峰会（4月15-16日|上海），来自
拜尔斯道夫的东北亚数字营销总监叶丽燕女士将受邀出席峰会，为大家带来数字营销方面的精彩演讲。
Liyan Ye
Regional Head of Digital
Beiersdorf
叶丽燕
数字化负责人
拜尔斯道夫 |
-obtaining an MBA degree from Manchester Business School, Liyan has been working for over 20 years in marketing in both Europe and APAC region. Her area of expertise in the past 10 years have been driving corporate digital agenda, developing strategy for digital transformation, eCom, eCRM, big data and digital marketing.
-Liyan has rich experience in FMCG & retail industry, with a wide range of CPG category and consumers experience with a focus in China but also across the APAC region. - Liyan joined Beiersdorf as the Regional Head of Digital for Derma NEA, and is currently based in Shanghai.
-在获得曼彻斯特商学院MBA学位后，叶丽燕在欧洲和亚太地区的市场营销领域工作了20多年。在过去的10年里，她一直在推动公司的数字化议程、制定数字化转型战略、eCom、eCRM、大数据和数字化营销。
-叶丽燕在快速消费品和零售行业对于中国和亚洲地区的消费品类别以及消费者体验有着丰富的经验
-叶丽燕加入拜尔斯道夫，担任区域数字化负责人，目前总部位于上海。 |
The companies that have confirmed the participation:
目前已经确认参会的公司有：
Unilever/Basf/Abbott/Decathlon迪卡侬/Columbia/Luxottica/Arla foods/BP – Castrol/Coca-Cola/DFS/周大福/MCM/Disney/SC Johnson/Mercer/Dyson/Mccormick/Clarins/Stuart Weitzman…
»»» Click here to gain the full agenda 点击获取会议议程
Join us and discuss the digital transformation of the retail industry in 2020!
加入我们，一起探讨2020零售业数字化转型！
