Sales high season in the house furnishing market was shattered by a sudden outbreak. In sharp contrast to the offline depression is the exponential growth of online traffic.
在家装行业金三银四的销售旺季，被一场突如其来的疫情击得粉碎。与线下萧条形成鲜明对比的是线上流量指数型的增长。
In the surging online trend, as large as international giants, as small as local manufacturers, have begun to embrace change. On March 10, IKEA announced its official entry into Tmall with 3,800 products, covering most categories. This is the first time that IKEA, which always focuses on store experience and holds a conservative attitude towards e-commerce, has opened an online flagship store on a third-party platform.
在汹涌的在线化趋势下，大至国际巨头、小至本土厂商，都开始拥抱变化。3月10日，宜家宣布正式入驻天猫，上线3800种产品，覆盖绝大多数品类，这是向来以卖场体验为重、对电商持保守态度的宜家首次在第三方平台上开设线上旗舰店。
Various reasons, including diversified demand, richer information contacts, increased purchasing power, and supply-side optimization, have led house furnishing consumers to use online as an important purchasing channel. In order to solve the consumer experience on the product side, the digital transformation of the house furnishing industry is also imminent. At present, Tmall mainly transforms the home decoration partners in three aspects: supply chain information digitization, interactive experience digitization and store digitization.
需求多样化、信息触点丰富化、购买力提升、供给侧优化等多方原因，共同促使家装消费者以线上为重要选购渠道。为解决消费者在产品端的体验，家装行业的数字化改造也同样迫在眉睫。目前，天猫对家装合作方主要进行供应链信息数字化、交互体验数字化、门店数字化等三方面的改造。
2020: Welcome to the era of digital intelligence. Digital infrastructure is receiving more and more attention from governments and enterprises. Novel coronavirus pneumonia is forcing enterprises to accelerate the digital transformation. How do benchmarking retail companies embrace digitalization? 5th China New Retail and Digital Innovation Summit 2020(June 10-11, Shanghai) will bring you the latest digital transformation cases of retailers, brand owners and third parties.
2020：迎接数智时代。数字基建越来越受到政府和企业的重视, 新冠肺炎疫情倒闭企业加速数字化变革。，零售标杆企业是如何拥抱数字化的？2020第五届中国新零售与数字化创新峰会(6月10-11日，上海)将为您带来最新的零售商，品牌主及第三方的数字化转型案例。
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Welcome to join the 5th China New Retail and Digital Innovation Summit 2020 and explore more digital transformation of retail enterprises!
欢迎加入2020第五届中国新零售与数字化创新峰会，一起探讨更多零售企业数字化转型！
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