4月1日，罗永浩抖音直播带货首秀3小时，累计观看人数超过4800万人，销售额超1.1亿元，创下抖音直播带货新纪录。
On April 1, Luo yonghao's 3-hour first show of live streaming of Tik Tok attracted more than 48 million viewers and more than RMB 110 million in sales, setting a new record for live streaming of Tik Tok products.
在疫情冲击下，零售业越来越多的将目光转到线上，直播带货越来越成为品牌的重点关注对象。LV在小红书开启直播首秀，李佳琦，薇娅，罗永浩等头部网红对品牌的增长带动作用十分明显。KOL与影响者营销支出在品牌营销支出中所占比重越来越大，越来越多的品牌企业愿意增加在KOL营销上的投入，以达到构建私域流量池、促进销售转化和打造品牌资产的目的。
Under the impact of the outbreak, the retail industry has increasingly turned its attention to online, and live broadcasts have increasingly become the focus of brand attention. LV opened its first live show in Xiaohongshu. Li Jiaqi, Wei Ya, Luo Yonghao and other head net influencers have played a significant role in driving brand growth. At present, the proportion of marketing expenditure of KOL and influencers in brand marketing expenditure is increasing, more and more brand companies are willing to increase investment in KOL marketing to achieve the purpose of building private traffic pool, promoting sales transformation and building brand equity.
2020第五届中国新零售与数字化创新峰会将于6月10-11日在上海召开。众多顶级品牌主与零售专家汇聚一堂，组委会设置私域流量与KOL，电商新玩法等话题：什么是一次成功的消费者洞察？如何利用电商新玩法促进销售增长？如何利用KOL和影响者营销重塑品牌活力？敬请期待2020第五届中国新零售与数字化创新峰会(6月10-11日，上海)。
5th China New Retail and Digital Innovation Summit 2020 will be held in Shanghai on June 10-11. A number of top brand owners and retail experts come together to share KOL and influencer marketing: What is a successful consumer insight? Brand Rebuilding and Refreshment with Private Data and KOC? How to Boost Sales Growth by E-commerce Innovation in Digital Age? Stay tuned for 5th China New Retail and Digital Innovation Summit 2020(June 10-11, Shanghai)!
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| 相关话题 Related Topics |
♦How to Boost Sales Growth by E-commerce Innovation in Digital Age?
数字时代，如何利用电商新玩法促进销售增长?
♦Brand Rebuilding and Refreshment with Private Data and KOC
如何利用私域流量与KOC 重塑品牌活力？
♦Social Power: How to Touch Your Customers Precisely in the Digital and Connected World？
社交的力量：如何在数字链接时代精准触达消费者？
♦Future Retail： Smart Retail Technology Innovation Creates Perfect Shopping Experience
未来零售：智慧零售技术创新，打造完美购物体验
♦… |
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