过去的几天里，周杰伦与蔡徐坤的粉丝们在微博上展开一场罕见的对决，最后以周杰伦超话影响力破亿登顶而告终。在这场对决中，粉丝经济与KOL营销的威力可见一斑。移动互联网的迅速发展，营销市场发生了快速转变。
An epic generational clash waged on Chinese social media Weibo has come to a close, with the mostly older fans of 40-year-old singer Jay Chou declaring digital victory over the largely Gen Z followers of young vocalist Cai Xukun. In this battle, the power of fan economy and KOL marketing can be seen. With the rapid development of the mobile Internet, the marketing has undergone a rapid transformation.
当前，KOL与影响者营销支出在品牌营销支出中所占比重越来越大，越来越多的品牌企业愿意增加在KOL营销上的投入，以达到
构建私域流量池、促进销售转化和打造品牌资产的目的。
At present, the proportion of marketing expenditure of KOL and influencers in brand marketing expenditure is increasing, more and more brand companies are willing to increase investment in KOL marketing to achieve the purpose of
building private traffic pool, promoting sales transformation and building brand equity.
2019第四届中国新零售与数字化创新峰会将于11月26-27日在上海盛大召开。众多顶级品牌主与零售专家汇聚一堂，将围绕KOL与影响者营销展开分享：什么是一次成功的消费者洞察？品牌如何选择合适的KOL？如何进行多样化的KOL合作？敬请期待
2019第四届中国新零售与数字化创新峰会。
4th China New Retail and Digital Innovation Summit 2019 will be held in Shanghai on November 26-27. A number of top brand owners and retail experts come together to share KOL and influencer marketing: What is a successful consumer insight? How does the brand choose the right KOL? How to carry out diversified KOL cooperation? Stay tuned for
4th China New Retail and Digital Innovation Summit 2019.
