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关注度增6倍，私域流量成为2019行业热词。什么是私域流量？私域流量实质是SCRM，即社会化用户关系管理，通过对用户关系的管理，提升转化率和复购率，从而降低企业的营销成本，最大化用户的终身价值，最终提升企业经营效率和利润水平。
Attention increased by 6 times, and private marketing pool became a hot word in 2019. What is private marketing pool? Private marketing pool is essentially SCRM, that is, socialized user relationship management. Through the management of user relations, the conversion rate and repurchase rate can be improved, so as to reduce the marketing cost of enterprises, maximize the lifetime value of users, and ultimately improve the operating efficiency and profit level of enterprises.
私域流量崛起的背后，是企业的增长焦虑。私域流量池中的用户运营管理是形成流量池的重要举措，掌握私域思维，能大大促进用户连接、增加粉丝忠诚度和销量。企业如何构建自己的私域流量池呢？
Behind the rise of private marketing pool, which is the growth of enterprise anxiety. User operation and management is an important measure to form private marketing pool. Mastering private domain thinking can greatly promote user connection, increase user loyalty and sales. How does an enterprise build its own private domain traffic pool?
敬请期待2019第四届中国新零售与数字化创新峰会（11月26-27日，中国上海）.实现品牌增长，是营销部门必须要面对的问题，私域流量将会是品牌增强用户黏性，提升用户忠诚度，实现品牌增长的一个突破口。欢迎加入2019第四届中国新零售与数字化创新峰会（11月26-27日，中国上海），共话私域流量。
Please look forward to 4th China New Retail and Digital Innovation Summit 2019 (November 26-27, Shanghai, China). Realizing brand growth is a problem that the marketing department must face. Private marketing pool will be the brand to enhance user stickiness, enhance user loyalty, achieve brand growth of a breakthrough. Welcome to 4th China New Retail and Digital Innovation Summit 2019 (November 26-27, Shanghai, China) to talk about private traffic.
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Key Topics重点话题
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New Retail: Leveraging Data & Technology Upgrade to Build Your Omni-Channel Journey
新零售：利用数据和技术升级来构建你的全渠道之旅
♦ Smart Store：RetaiTech Innovation to Increase Store Productivity
智慧门店： 零售技术创新，提高坪效
♦ Accelerating the Cycle of Product Delivery and Innovation, Enabling the Transformation and Growth of E-commerce Players
加速产品交付和创新循环，助力电商转型与增长
♦ Uni-Digital Operation Enhances the User Experience, Increases Store Productivity and Sales Conversion
全域数字化运营提升用户体验、提升坪效及销售转化
♦ From Data to Actions: How Data-Driven Insights Change Consumer Brands?
从数据到决策：数据科学与洞察在消费行业的运用实践
♦ Brand, Content and Performance: How Digital Marketing Attracts Gen-Z Consumers?
品牌，内容，效果：数字营销如何吸引Z时代消费者？
♦ Marketing Automation and Drives ROI Improvement
云营销自动化助力ROI提升
♦ Panel Discussion： How to Engage New Clients with Retail and Marketing Technology Upgrade？
圆桌讨论：如何利用零售与营销技术升级拓展新客户？
♦ KOL and Influencer Marketing：Successful Consumer Insight and Fans Economy
KOL与影响者营销： 成功的消费者洞察与粉丝经济
♦ How to Empower Retail Industry with AI and Big Data?
人工智能和大数据如何赋能零售业？
♦ Build the Private Marketing Pool to Empower Brand Innovation
打造私域流量, 赋能品牌创新
♦ How to Drive Brand Innovation and Boost Sales Growth by E-commerce Innovation?
如何利用电商新玩法推动品牌创新以及促进销售增长?
♦ Retail Technology Creates Personalized Shopping Experience
零售技术打造个性化购物体验
♦ Digital Innovation Led by IoT in the 5G Era
5G时代，万物互联推动数字化创新
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♦ 2019第四届中国新零售与物流创新峰会咨询链接
4th China New Retail and Digital Innovation Summit 2019（Click here for consultation
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顺颂安祺！
Bruce Zhang 张先生 |Organizing Committee of NRD 2019 | SZ&W Group
Tel: +86 21 5830 0710-8101 | Mob: +86 18702167212 | Email: brucez@szwgroup.com |
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