据国家统计局公布的数据显示，2018年餐饮收入42716亿元，比上年增长9.5%。。这是继2015年全国餐饮收入同比增长突破两位数之后，首次回落至个位数。在三高一低（房租、人力、物料高、利润低）的情况下，税收政策改革下，餐饮行业增长面临新的增长压力。探索新零售成为餐企改革潮流。
According to data released by the National Bureau of Statistics, the catering revenue in 2018 was RMB 427.16 billion, an increase of 9.5% over the previous year. This is the first time since 2015, when the national catering revenue exceeded the double-digit growth, it fell back to single digits for the first time. With the increase of rent, labor and material costs and the decrease of profits, the growth of catering industry is facing new growth pressure under the reform of tax policy. Exploring new retail has become the reform trend of food enterprises.

而后端供应链、前端支付、线上流量、线下新物流的成熟也使得餐饮向新零售的探索成为可能。当下，中国的餐饮业又在面临哪些机遇和挑战？传统餐饮品牌又是如何理解新餐饮的呢？餐饮零售化究竟是连锁企业的发展重点吗？
The maturity of the back-end supply chain, front-end payment, online flow and offline new logistics also makes it possible for restaurants to explore new retail. At present, what opportunities and challenges are China catering industry facing? How do traditional food brands understand new food? Is food and beverage retailing the key to the development of chain enterprises?

CFB Group首席营销官卢传熙先生将受邀出席2019第四届中国新零售与数字化创新峰会，将发表题为“共创餐饮消费全新生态圈“的精彩演讲。卢传熙先生将围绕以下几个方面展开：
Roger Lu, CMO of CFB Group, will be invited to attend the 4th China New Retail and Digital Innovation Summit 2019, and will deliver a wonderful speech entitled " Co-create a new retail ecosystem for catering industry ". Mr. Lu will focus on the following aspects:

♦   移动互联网普及化带来的餐饮数字化变革
    The popularity of mobile Internet has brought about digital changes in the catering industry

♦   产品多元化与系统多维化
    Product diversification and system multi-dimensionalization

♦   外送的演进与餐饮新零售闭环
    Delivery evolution and catering new retail ecosystem

→2019第四届中国新零售与数字化创新峰会咨询链接
→4th China New Retail and Digital Innovation Summit 2019（Click here for consultation）