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2018年，林清轩在新零售领域发展的如火如荼，成为阿里新零售领域的标杆。林清轩接入钉钉智能导购后实现了品牌的升级。首先，基于“智能导购”钉钉工作台，大数据帮助精准导购，改变导购与会员的服务关系；线上群沟通、群直播等方式，助力导购各种互动和培训，导购的“生产力”瞬间被开发；再加上渠道打通，对客户精准判断，林清轩的客户消费体验因此获得了不少好评。
In 2018, Forest Cabin developed in full swing in the new retail field and became the benchmark in the new retail field of Ali. Forest Cabin achieved the brand upgrade after accessing DingTalk smart guide. First of all, based on the "smart shopping guide" DingTalk workbench, big data helps accurate shopping guides, change the service relationship between shopping guide and members; online group communication, group live broadcast, etc., to help guide various interactions and training, shopping guide "productivity" instant developed; coupled with channel access, accurate judgment of customers, Forest Cabin's customer experience has won a lot of praise.
从行业各项数据表现，不难看出，林清轩创造了一个红利期，粉丝数暴增，2018年双11单日业绩增长3.5倍，其山茶花润肤油单品拿下2018天猫双11精华液潮流趋势榜第一名。这一切，有力印证了林清轩品牌的实力。林清轩“all in”新零售，最终取得成功，成为行业先驱者。
From the performance of various data in the industry, it is not difficult to see that Forest Cabin created a bonus period, the number of fans increased sharply, and performance of double 11 in 2018 increased by 3.5 times. The camellia emollient oil single product won 2018 Tmall double 11 essence Ranked first in the trend list. All this has effectively confirmed the strength of the Forest Cabin brand. Forest Cabin "all in" new retail, ultimately succeeded and became a pioneer in the industry.
在2019第四届中国新零售与数字化创新峰会(11月26-27日|上海)上，林清轩合伙人/资深副总裁王积稳先生和阿里钉钉副总裁张斯成先生将受邀出席峰会，同与会嘉宾一起共同探索当下零售行业的转型之路。
At the 4th China New Retail and Digital Innovation Summit 2019(November 26-27 | Shanghai), Mr. Kelvin Wang，Partner & Group VP of Forest Cabin and Mr. Steven Zhang, the vice president of Alibaba DingTalk BU, will be invited to attend the summit to explore the transformation path of the current retail industry together with the participants.
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| 演讲嘉宾介绍 Speaker introduction |
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美国波士顿大学MBA，30年外资及大型上市公司销售及市场营销管理经验，曾任台湾国立大学营销及广告学讲师；台湾人力银行创业顾问及讲师。
现任林清轩公司合伙人兼资深副总裁，分管公司战略，电商，和新零售等板块；对于新零售和企业数字化转型有深刻的理解和经验。
With Boston University MBA degree, worked mostly for multi-national and listed companies for 30 years mainly in sales & marketing fields. Currently serve as Senior Vice President at Shanghai Forest Cabin cosmetics company, in charge of managing corporate strategy planning, e-commerce and new retail, and have comprehensive knowledge as well as experiences in new retail and corporate digitalization. |
张斯成，香港城市大学哲学博士。现任阿里钉钉副总裁，负责生态合作和战略投资等工作。
2014年加入阿里云，负责从零开始搭建阿里巴巴互联网汽车业务，与上汽组建合资公司斑马智行，推出首个爆款互联网汽车荣威RX5。在此之前，曾长期担任播思通讯副总裁，负责全球业务拓展和产品规划，与华为合作推出首个爆款TD智能手机。
Steven ZHANG，Vice President of Alibaba Dingtalk BU, responsible for Open Platform, Ecosystem Alliance, and Investment. Dr. Zhang joined Alibaba Cloud BG in 2014, founding the brand "Banma" for Alibaba Internet Automobile program and leading development of the 1st model (ROEWE RX5 jointly with SAIC). Prior to Alibaba, Dr. Zhang had severed BORQS as vice president for over 5 years, responsible for global business development, and launched the 1st TD Smart Phone jointly with Huawei. Dr. Zhang holds a Ph.D. of City University of HongKong and two degrees of USTC. |
顺颂安祺！
Bruce Zhang 张先生 |Organizing Committee of NRD 2019 | SZ&W Group
Tel: +86 21 5830 0710-8101 | Mob: +86 18702167212
Email: brucez@szwgroup.com zhangzanwu5@163.com |
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