当前，中国消费领域发生重大变革，零售的数字化趋势已经势不可当。零售企业通过运用物联网、大数据、人工智能等技术优化商品、用户和支付之间的关系，给予顾客更快、更好、更方便的购物体验；依托互联网智能化的开发，通过线上线下后台数据的互通，线下人脸识别消费，实现线上线下全链条数字化，真正助力零售企业全面推动数字化，实现以消费者为中心的转型。
At present, significant changes have taken place in China's consumer sector, and the digitalization trend of retail has become inevitable. Retail companies use the IoT, big data, AI and other technologies to optimize the relationship between goods, users and payments, giving customers a faster, better and more convenient shopping experience; relying on the development of intelligent Internet, through online and offline Interoperability of background data, offline face recognition consumption, the whole chain of online and offline digitalization can be realized, which can truly help retail enterprises to comprehensively promote digitalization and realize the transformation centering on consumers.

由上海泽为资讯主办的2019第四届中国新零售与数字化创新峰会将于11月26-27日在上海盛大召开。峰会为时两天，将通过主题演讲，圆桌讨论，茶歇交流，展台展示等环节，聚集国内外顶尖零售行业从业者，囊括包括食品饮料，服装时尚，快消护肤，奢侈珠宝，家具家电，商超百货、酒店医疗等多个零售品类，零售商与零售方案供应商云集，一同探讨零售业的未来。
4th China New Retail and Digital Innovation Summit 2019, hosted by SZ&W Group, will be held in Shanghai on November 26-27. The summit will last for two days and will gather the top retail industry practitioners at home and abroad through keynote speeches, roundtable discussions, coffee break exchanges, booth demonstrations, etc., including Food and Beverage, Apparel and Fashion, FMCG and Cosmetics, Luxuries and Jewelries,Home Furniture and Appliances, Medical and other retail categories, retailers and retail solution suppliers gathered together to discuss the future of retail.