双十一刚刚结束，来自瑞典的燕麦奶品牌OATLY交出了相当亮眼的成绩单，在饮料品类销售额榜单中排名第六。从在中国默默无闻到现在饮料界的一匹黑马。燕麦奶品牌OATLY是如何走出自己的品牌发展之路的？
Just after Double 11, OATLY, a Swedish oat milk brand, handed over a very bright transcript, ranking 6th in the beverage category sales list. Growing from obscurity in China market to a dark horse in the beverage industry now, how did oat milk brand OATLY get its way?
在即将召开的 2019第四届中国新零售与数字化创新峰会上， OATLY亚洲区总经理张春将受邀出席并发表精彩演讲，分享OATLY在中国的发展之路。作为一个在国外相对成熟的品牌，在进入中国市场之后是怎样操作的，之后在中国将怎样发力。敬请期待2019第四届中国新零售与数字化创新峰会。
In the upcoming 4th China New Retail and Digital Innovation Summit 2019, David Zhang, general manager of OATLY Asia will be invited to attend and deliver a wonderful speech to share OATLY's development path in China. As a relatively mature brand in foreign countries, how to operate after entering the Chinese market and how to make efforts in China in the future? Stay tuned for the 4th China New Retail and Digital Innovation Summit 2019.
演讲嘉宾介绍
Speaker Introduction |
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拥有超过十五年多元化集团公司的丰富管理工作经验，张春曾就职于全球500强公司——Siemens 、General Electric等，在销售、市场、投资、战略管理、运营等领域均担任重要工作。
在负责瑞典OATLY公司大中华区业务过程中，与团队一起在中国将OATLY打造成为以生活方式为导向的创新型品牌，更使之在中国掀起了植物蛋白饮食的风潮。
With more than 15 years of experience in diversified group companies, David ZHANG has worked for Global 500 companies such as Siemens, General Electric etc. in sales, marketing, investment, strategic management, operations and other fields.
During the business development of OATLY in Greater China, David ZHANG introduces OATLY as a lifestyle-oriented and innovative brand to China market. Now OATLY has set off a wave of plant-based diet in China. |
张春
亚洲区总经理
OATLY
David ZHANG
General Manager
OATLY Asia |
关于OATLY
作为瑞典家喻户晓的燕麦植物蛋白品牌，OATLY致力于发展一系列健康和环保的高品质燕麦基产品，在鼓励大众轻松享用由高品质燕麦所带来的幸福同时，还能减少对地球资源的消耗。OATLY 诞生于90年代，由两位瑞典隆德大学教授研发创立。其专利酶技术可以尽可能多地保留燕麦的精华物质β-葡聚糖，将富含膳食纤维的燕麦转化为可供人类饮用的营养美味饮品。
About OATLY
As Sweden’s leading oat plant-based brand, Oatly’s sole purpose as a company is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process.
Oatly was founded back in the 1990s and is based on Swedish research from Lund University. The company’s patented enzyme technology copies nature’s own processes to turn fiber-rich oats into nutritional liquid that is perfectly designed for humans.
Today, the Swedish company remains independent, and is dedicated to improving the lives of individuals as well as the planet through a lineup of original oat drinks.
The company operates out of the southern region of Sweden with headquarters in Malmö and its Production & Development Center situated in Landskrona. Oatly products are available in more than 20 countries throughout Europe, North America and Asia.
倒计时14天！ 双十一后零售业的深刻复盘就在2019第四届中国新零售与数字化创新峰会，欢迎零售从业者积极参与。
Only 14 days left! The profound recovery of the retail industry after the Double 11 is here in the 4th China New Retail and Digital Innovation Summit 2019, and welcome the active retail practitioners.
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部分已确认演讲嘉宾：
Part of Confirmed Speakers: |
♦ Steven Zhang, Vice President, Alibaba DingTalk
张斯成, 副总裁，阿里钉钉
♦ David C. Chen, Director of Store Design and Visual Merchandising, Urban Revivo
David C. Chen，空间视觉营销总监，Urban Revivo
♦ James Zuo，General Manager E-commerce，Mark Fairwhale
左敬东，电商总经理 ，马克华菲
♦ Roger Lu,CMO, CFB Group
卢传熙, 首席营销官，CFB Group
♦ LARRY HE, Vice general manager, Lawson
何韵民，副总经理，上海罗森便利有限公司
♦ Jawin Wang, President, Suning Retail Technology Research Institute
王俊杰, 院长, 苏宁零售技术研究院
♦ Michelle Ma，Director of CRM and Personalization , Walmart
马逍，顾客体验与大数据营销总监，沃尔玛
♦ Liyan Ye, Regional Head of Digital, Beiersdorf
叶丽燕, 东北亚数字营销总监, 拜尔斯道夫
♦ Lulu Li，Head of Ecommerce，YumChina
Lulu李，电商负责人，百胜中国
♦ Hanson Wang, Chief Digital Officer & Marketing director APAC, Saint-Gobian
王焕，首席数字官及营销总监，圣戈班
♦ VILON JEAN-LAURENT，Managing Director，MAZARINE
VILON JEAN-LAURENT，董事总经理，MAZARINE
♦ Kelvin Wang，Partner & Group VP, LQX Shop
王积稳，合伙人/资深副总裁，林清轩
♦ Aaron Wang, Omni-Channel General Manager, Eternal
王超，全渠道战略发展部总经理，颖通
♦ Sam Yip, Head of Brand Marketing, RED
叶珊衫，品牌营销负责人，小红书
♦ … |
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