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In China, Implementation of the milk powder policy on October 1st is known as the history of the most stringent dairy policy. Because the state clearly defined that each enterprise is not allowed to exceed 3 series of 9 kinds of product formulations.
10月1日实施的奶粉新政之所以被称为史上最严,是因为对奶粉的配方进行了严格限制,明确规定每个企业原则上不得超过3个配方系列9种产品配方。

Once registered system is implemented, 75% of the brands will be cleared out. But the reporter interviewed found that no significant reduction in milk formula brand after implementing, there is still many brands on China market selling more than 9 recipes. Why?
有专家预测,一旦注册制落地实施,市场现有的2000多个品牌中,约有四分之三品牌会被清理出局。但记者走访发现,史上最严奶粉新政实施以来,奶粉配方并没有明显减少。

China Brand Research Institute explained. First, the new policy has just implemented, the major milk companies are busy for registration. The impact has not been to emerge. Second, relevant government departments announced that formula milk powder which has approved to sell and manufacture in China and export to China can be sold to the end of its shelf life before Jan.1, 2018.
中国品牌研究院研究员朱丹蓬表示,一是因为新政实施刚刚不久,各大奶粉企业都在忙于注册,新政的影响还没能显现出来;二是相关部门发布公告表示,2018年1月1日前,经批准在我国境内生产销售或已向我国境内出口的婴幼儿配方乳粉,可销售至其保质期结束。

In other word, the policy implementation on October 1 is just the beginning, registration before January 1, 2018 is transitional period. If you have some issues about registration issues, the market trend ,opportunity and challenges of implementing milk powder policy, come to join 2nd Global Dairy Congress Asia 2017 (January 18-20,HongKong, China),the most influential Dairy Event in Asia, has set the special pre-conference round table about China and South East Asia to discuss the issues.
也就是说,10月1日只是企业注册配方的开始,在2018年1月1日之前这一阶段属于政策过渡期。如果你在注册时候遇到问题,想了解政策实施后市场走向,机遇和挑战,那就加入全球乳制品峰会亚洲聚焦2016,(1.18-20,香港),亚洲最有影响力的乳制品峰会,设置了会前圆桌就中国的情况就行讨论。

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Best Regards,
Jane Wong | Organizing Committee of Global Series Dairy Congress | SZ&W Group
2nd Global Dairy Congress Asia 2017, HongKong, Jan 18-20th
2nd Global Dairy Congress Africa 2017, Cairo,Egypt, April 23-24
2nd Global Dairy Congress China 2017, September,Shanghai,China                
Global Food and Beverage Congress Africa 2016, Nov 3-4, Cape Town, South Africa
Email:Janew@szwgroup.com| 
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