Days

Digital Food & Beverage Marketing Innovation Summit 2020

Inspiring F&B Brands’ Next Growth Wave with New Digital Marketing
Innovative Practices

October 21-22, 2020 | Shanghai, China

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Background

    Following new consumption trends and digital application, food & beverage marketing has been changed dramatically in recent years. Especially in 2020, cloud economy mode has awaken more possibility between brands and consumers. How to enhance consumer engagement, sustainability, shopping experience to gain next growth wave during Post-Covid 19 period is explored by many brands. New issues including analyzing different client groups, develop new product catalogues, enlarging consumption occasions, satisfying new demands, are also concerned in food & beverage industry.

    Digital Food & Beverage Marketing Innovation Summit 2020, which aims to stimulating new growth engine for Food & Beverage Brands during Post-Covid 19 period, will explore the latest digital marketing insights from consumer to brands, sharing brands’ successful marketing practices, together with application cases of emerging digital technologies & optimized marketing strategies to inspiring new digital experience, transformation and growth wave.

Reasons to Attend

Key Topics

♦  Consumer-centric Food & Beverage Industry Trend: Better for You
♦  Revealing Food & Beverage Marketing Map for Attractive Consumer Experience
♦  Beverage Brand’s Marketing Strategy to Attract Generation Z
♦  The Journey of Nutrition Food Brand in Third-tier Cities and Below
♦  Snack Brand’s Differentiated Marketing Choice
♦  KOL & KOC Marketing to Boom Hot Products from Concept to Consumer
♦  Refreshing Traditional IP to International Brand: New Consumer Touch Mode
♦  Food+X Marketing Potentials and Barriers
♦  Functional Beverage Health Claim: Challenges and Solutions for Marketers
♦  Sustainable Revolution for Food & Beverage Marketing
♦  AI-Enabled Marketing Mode for Food & Beverage Brands and Consumers
♦  Unlock More Engaging Experience with AR Label: Wine Brand’s Story
♦  Digital Solution to Build and Run Brand’s Private Traffic
♦  Social Platform’s Perspectives on Online Community Engagement Practices from Food & Beverage Brands
♦  Benefit from E-commerce Livestreaming Opportunity for Food & Beverage Brands
♦  How will Full Link Marketing Contribute to Food & Beverage Industry?

Inviting Companies

Who Should Attend

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MORE ON THE CONFERENCE

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