Welcome Message

Dear Colleagues,

On Behalf of the Organizing Committee, I am honored to invite you to the Digital Food & Beverage Marketing Innovation Summit 2020 (DFBMI 2020). The summit will be held on October 21-22 2020 in Shanghai, China.

Following new consumption trends and digital application, food & beverage marketing has been changed dramatically in recent years. Especially in 2020, cloud economy mode has awaken more possibility between brands and consumers. How to enhance consumer engagement, sustainability, shopping experience to gain next growth wave during Post-Covid 19 period is explored by many brands. New issues including analyzing different client groups, develop new product catalogues, enlarging consumption occasions, satisfying new demands, are also concerned in food & beverage industry.

Digital Food & Beverage Marketing Innovation Summit 2020, which aims to stimulating new growth engine for Food & Beverage Brands during Post-Covid 19 period, will explore the latest digital marketing insights from consumer to brands, sharing brands’ successful marketing practices, together with application cases of emerging digital technologies & optimized marketing strategies to inspiring new digital experience, transformation and growth wave.

We sincerely look forward to your participation!

Best regards,

Organizing Committee of Digital Food & Beverage Marketing Innovation Summit 2020