尊敬的同仁
Dear Colleagues,
值2018圣诞节和2019元旦来临之际，2019新零售与营销技术周组委会特推出双旦特惠，现在报名，即可享受8折优惠（仅限前10席）。
To celebrate upcoming Christmas and New Year's Day, the organizing committee of New Retail & Martech Week (March 19-20th, Beijing) presents a special discount with 20% OFF! (This is the only chance and for first 10 seats only)
|
移动互联网时代最大的变化是人以类聚、物以群分，传统营销的方式在被革命，口碑时代、社群时代已经到来，社交媒体放大口碑传播的声量。未来商业模式是内容+社群+商业，社群营销越来越成为营销领域的重要营销方式。
The biggest change in the era of mobile Internet is that birds of a feather flock together, and traditional marketing has come in the revolutionary. Word-of-mouth and community eras is coming. Social media has amplified the volume of word-of-mouth communication. The future business model is content, community, business, and community marketing is increasingly becoming an important marketing method in the marketing field.
|
CMO训练营创始人班丽婵女士说，一个成功的社群构成需要五个要素：同好、结构、输出、运营与复制。CMO训练营作为国内专业的首席营销官社区，拥有国内外300多位CMO和品牌营销实战专家，影响力超过10万人，为成长中的CMO人量身定制，是国内最为成功的营销社群之一。
Ms. Lichan Ban, founder of CMO Club, said that a successful community consists of five elements: same hobby, structure, output, operation and replication. As the professional marketing agency community in China, CMO Club has more than 300 CMOs and brand marketing experts at home and abroad, with an influence of more than 100,000 persons. It is tailor-made for growing CMOs and is one of the most successful marketing communities in China. |
 |
CMO训练营创始人班丽婵女士，社群营销、活动营销专家，前蓝色光标事业部总经理，运营、市场部总经理，《广告主》杂志主编，原联想集团品牌推广部PR负责人，17年品牌营销、媒体从业经验，专注品牌营销。2019年第三届中国营销技术与数字化创新峰会(3月19-20，北京)很荣幸邀请到班丽婵女士，就数字时代的社群营销展开演讲，数字时代的社群营销有何特征，如何运营，欢迎关注2019年第三届中国营销技术与数字化创新峰会。
Ms. Ban Lizhao, founder of CMO Club, expert in community marketing and activity marketing, former general manager of operation and marketing department in Blue Focus, editor-in-chief of Advertiser magazine, PR director of Brand Promotion Department of Lenovo Group, has 17-year experience in brand marketing and media industry. The organizing committee of 3rd China MarTech and Digital Innovation Summit 2019（March 19-20，Beijing）is very honored to invite Ms. Lichan Ban to give a speech on community marketing in the digital age. What are the characteristics of community marketing in the digital age and how to operate it? Welcome to pay attention to the 3rd China MarTech and Digital Innovation Summit 2019. |
| 大会概览 Conference Overview |
| 第一天 Day1 |
第二天 Day2 |
主题1：营销案例与方法论
Session 1: Marketing Cases and Methods |
主题3： 数字技术与客户体验
Session 3: Digital Technology and Client Experience
|
主题2：数字营销与销售增长
Session 2: Digital Marketing and Sales Growth
|
主题4：媒体与品牌传播
Session 4: Media and Brand Communication
|
| 亮点话题 Highlights |
♦ 创新展示环节：营销方案与案例分享
Innovative Show: Marketing Solutions and
Cases Sharing |
♦ 圆桌讨论：如何利用营销技术升级拓展新客户？
Panel Discussion： How to Engage New
Clients
with Marketing Technology Upgrade？ |
♦
企业的数字营销与全渠道创新
Digital Marketing and Omni-channel
Innovation
for Enterprise |
♦ 数字世界如何打造最佳用户体验
Winning Consumer Experience in Digital
World |
♦ 营销云助力企业盈利提升
Marketing Cloud Drives the Revenue Growth . |
♦ 利用数据挖掘创造营销资源池
Create the Marketing Pool by Data Mining |
♦ 企业新媒体的内容与传播策略
The Content and Broadcast Strategy of New
Media for Enterprises |
♦ 如何建立一个数据驱动的营销团队？
How to Lead a Data-driven Marketing Team？ |
♦ 人工智能与区块链技术实现深度营销
Artificial Intelligence and Blockchain
Technology
for Deep Marketing |
♦ 短视频营销：如何连接新一代？
Short Video Marketing：How to Connect the
New Generation？ |
顺颂安祺！
Bruce Zhang 张先生 | Organizing Committee of Digital Asia | SZ&W Group
Tel: +86 21 5830 0710-8096 | Mob: +86 18702167212 | Email: brucez@szwgroup.com |
|
