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尊敬的同仁 Dear Colleagues, “你本来就很美”——这句深入人心的广告语背后，是一家深耕中国市场17年的本土美妆护肤品牌——自然堂。作为伽蓝集团旗下主要品牌之一，自然堂在化妆品领域取得了令人瞩目的成绩。 "You are always so beautiful". Chando is a natural beauty skin care brand that has been deeply involved in the Chinese market for 17 years. As one of the major brands of the GALA, Chando has achieved remarkable results in the field of cosmetics. 在竞争异常激烈、外资品牌环伺的中国市场,自然堂的创意品牌传播同样引人注目。其中，获得最大反响的、也是最令品牌、消费者乃至业内感到眼前一亮的，当属自然堂在3.8妇女节期间，在微信朋友圈投放的女性职场平权公益视频。 In the Chinese market, which is extremely competitive and surrounded by foreign brands, the creative brand communication of Chando is also remarkable. Among them, the most resounding, and most influential to the brand, consumers and even the industry, is the feminine workplace public welfare video that was placed in the WeChat Moments during the 3.8 Women's Day. 视频创意的主要负责人、伽蓝集团首席创新官杨秀如女士说，创意需要洞察消费者的行为、情绪，大数据可以帮助规划出这些情绪反映的量，以及创意可能产生的问题和状况。我们必须学习分析和运用大数据，并最终帮助我们做创意、做传播、做产品、做所有的东西。 Ms. Amanda Yang, the chief inventor of video creativity and chief innovation officer of the GALA , said that creativity requires insight into consumer behavior and emotions. Big data can help plan the amount of emotions reflected and the situations that creativity can create. We must learn to analyze and apply big data, and ultimately help us to be creative, to spread, to make products, to do everything. 2019年新零售与营销技术周北京站将于3月19-20日在北京盛大召开。伽蓝集团首席创意官杨秀如女士将莅临现场，同与会嘉宾一起探讨大数据时代下的创意营销。 New Retail & MarTech Week 2019 will be held in Beijing on March 19-20. Ms. Amanda Yang , chief creative officer of GALA , will come to the site to discuss creative marketing in the era of big data with the guests. 立即报名 Register Now 关于2019新零售与营销技术周·北京站 2019新零售与营销技术周·北京站由2019第三届中国新零售与技术创新峰会和2019第三届中国营销技术与数字化创新峰会组成，同期同地在北京举办(3月19日-20日)。旨在于提供更便利，全面和高效的商业交流平台，也为大家带来“一张门票的价格，享受两场峰会”的福利。 New Retail & MarTech Week 2019(Beijing) which be consist of two summits（3rd China New Retail and Technology Innovation Summit 2019 & 3rd China MarTech and Digital Innovation Summit 2019）will be hold at the same location and same time in Beijing （March 19th-20th）. As the benefits, you can enjoy two summits with one ticket. 大会概览 Conference Overview NRT 2019 MT 2019 主题1: 零售案例与方法论 Session 1: Retail Cases and Methods 主题1：营销案例与方法论 Session 1: Marketing Cases and Methods 主题2： 电商与实体增长 Session 2: E-commerce vs. Bricks-and-mortar Growth 主题2：数字营销与销售增长 Session 2: Digital Marketing and Sales Growth 主题3：零售技术与创新 Session 3: Retail Technology and Innovation 主题3： 数字技术与客户体验 Session 3: Digital Technology and Client Experience 主题4： 物流与供应链 Session 4: Logistics and Supply Chain 主题4： 媒体与品牌传播 Session 4: Media and Brand Communication 亮点话题 Highlights NRT 2019 MT 2019 ♦  创新展示环节：零售方案与案例分享     Innovative Show: Retail Solutions and Cases     Sharing ♦  创新展示环节：营销方案与案例分享     Innovative Show: Marketing Solutions and     Cases Sharing ♦  新零售时代，如何建设数字化分销网络？     How to Build Digital Distribution Network in New     Retail Age？ ♦  企业的数字营销与全渠道创新     Digital Marketing and Omni-channel Innovation     for Enterprise ♦  智慧零售：技术升级打造全新场景与体验     Smart Retail：New Scene and Experience by     Technology Upgrade ♦  营销云助力企业盈利提升     Marketing Cloud Drives the Revenue Growth . ♦  社交电商时代，电商经理人的下一站     The Next Stop for E-commerce Managers in the     Social E-commerce Age ♦  企业新媒体的内容与传播策略     The Content and Broadcast Strategy of New     Media for Enterprises ♦  数字化零售时代的供应链管理创新     Supply Chain Management Innovation in the     Digital Retail Age ♦  人工智能与区块链技术实现深度营销     Artificial Intelligence and Blockchain     Technology for Deep Marketing ♦  数字化支付与门店管理     Digital Payment and Store Management ♦  圆桌讨论：如何利用营销技术升级拓展新客户？     Panel Discussion： How to Engage New     Clients with Marketing Technology Upgrade？ ♦  零售技术创新，提高坪效     RetaiTech Innovation to Increase Store     Productivity ♦  数字世界如何打造最佳用户体验     Winning Consumer Experience in Digital     World ♦  线上线下店铺盈利增长的数字化零售方案     Digital Retail Solutions for Revenue Growth of     Online and Offline Stores ♦  利用数据挖掘创造营销资源池     Create the Marketing Pool by Data Mining ♦  圆桌讨论：如何用数字化技术与方案促进销售增长？     Panel Discussion: How to Ensure Sales Growth     by Digital Technologies and Solutions ? ♦  如何建立一个数据驱动的营销团队？     How to Lead a Data-driven Marketing Team？ ♦  无人商店：数字化未来？     Unmanned Stores ：the Digital Future？ ♦  短视频营销：如何连接新一代？     Short Video Marketing：How to Connect the     New Generation？ 立即报名 Register Now 顺颂安祺！ Bruce Zhang 张先生 | Organizing Committee of Digital Asia | SZ&W Group Tel: +86 21 5830 0710-8096 | Mob: +86 18702167212 | Email: brucez@szwgroup.com