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尊敬的同仁
Dear Colleagues,


2019新零售与营销技术周将于3月19-20在北京盛大召开。快来预定席位吧。
3rd China New Retail and Technology Innovation Summit 2019 will be held in Beijing on March 19-20. Come and reserve a seat.



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近日,故宫与天猫共同开启了“你好,故宫”系列合作;同时,天猫将和故宫的合作列为“天猫新文创”计划的第一站。
Recently, the Palace Museum and Tmall jointly launched the "Hello, the Palace Museum" series cooperation. At the same time, The cooperation will be the first stop of the "Tmall New Culture" program.

双方这次合作将围绕三方面:天猫助力故宫600年文化的对外推广;帮助故宫文创在天猫首发百款产品,故宫和天猫上的品牌跨界合作。在选择跨界品类和品牌时,天猫会借助数据分析能力,考量品牌的新品开发等能力,先从核心品牌和核心品类开始。从2019年开始,故宫文创将围绕“故宫中国节”、“金榜题名”、“龙凤呈祥”等主题,在天猫首发故宫文创系列IP款新品。
This cooperation will focus on three aspects: Tmall will help the promotion of the 600-year culture of the Palace Museum; help the Palace Museum to launch 100 products first in Tmall, and cross-border cooperation between the Palace Museum and Tmall. When choosing cross-border categories and brands, Tmall will use data analysis and consider brand new product development capability, starting with core brands and core categories. Starting from 2019, the Palace Museum cultural and creative series IP new products will be launched in Tmall, focusing on the theme of "Chinese festival of the Palace Museum", " Name titled on golden board", "Dragon and Phoenix ", etc.

2019新零售与营销技术周-北京站将于3月19-20日在北京隆重开幕。2019年传统IP如何拥抱新零售,借助最新的营销技术打造超级爆款,会议组委会邀请来自全球顶尖品牌的零售与营销专家,零售技术与数字化营销领域的顶级服务商,同与会嘉宾一起探讨传统IP新零售化之路。
New Retail & MarTech Week 2019 will be grandly opened in Beijing on March 19-20. In 2019, the conference organizing committee invite retail and marketing experts from the world's top brands and top service providers in the field of retail technology and digital marketing to discuss the new way of traditional IP retail with the guests.

点击获取演讲嘉宾资料
Contact us and get the full Speakers list!

关于2019新零售与营销技术周·北京站
About New Retail & MarTech Week(Beijing)

2019新零售与营销技术周·北京站2019第三届中国新零售与技术创新峰会2019第三届中国营销技术与数字化创新峰会组成,同期同地在北京举办(3月19日-20日)。旨在于提供更便利,全面和高效的商业交流平台,也为大家带来“一张门票的价格,享受两场峰会”的福利。
New Retail & MarTech Week 2019(Beijing) which be consist of two summits(3rd China New Retail and Technology Innovation Summit 2019 & 3rd China MarTech and Digital Innovation Summit 2019)will be hold at the same location and same time in Beijing (March 19th-20th). As the benefits, you can enjoy two summits with one ticket.

大会概览 Conference Overview
NRT 2019 MT 2019
主题1: 零售案例与方法论
Session 1: Retail Cases and Methods
主题1:营销案例与方法论
Session 1: Marketing Cases and Methods
主题2: 电商与实体增长
Session 2: E-commerce vs. Bricks-and-mortar Growth
主题2:数字营销与销售增长
Session 2: Digital Marketing and Sales Growth
主题3:零售技术与创新
Session 3: Retail Technology and Innovation
主题3: 数字技术与客户体验
Session 3: Digital Technology and Client Experience
主题4: 物流与供应链
Session 4: Logistics and Supply Chain
主题4: 媒体与品牌传播
Session 4: Media and Brand Communication

亮点话题 Highlights
NRT 2019 MT 2019
♦  创新展示环节:零售方案与案例分享
    Innovative Show: Retail Solutions and Cases     Sharing
♦  创新展示环节:营销方案与案例分享
    Innovative Show: Marketing Solutions and     Cases Sharing
♦  新零售时代,如何建设数字化分销网络?
    How to Build Digital Distribution Network in New     Retail Age?
♦  企业的数字营销与全渠道创新
    Digital Marketing and Omni-channel Innovation     for Enterprise
♦  智慧零售:技术升级打造全新场景与体验
    Smart Retail:New Scene and Experience by     Technology Upgrade
♦  营销云助力企业盈利提升
    Marketing Cloud Drives the Revenue Growth .
♦  社交电商时代,电商经理人的下一站
    The Next Stop for E-commerce Managers in the     Social E-commerce Age
♦  企业新媒体的内容与传播策略
    The Content and Broadcast Strategy of New     Media for Enterprises
♦  数字化零售时代的供应链管理创新
    Supply Chain Management Innovation in the     Digital Retail Age
♦  人工智能与区块链技术实现深度营销
    Artificial Intelligence and Blockchain     Technology for Deep Marketing
♦  数字化支付与门店管理
    Digital Payment and Store Management
♦  圆桌讨论:如何利用营销技术升级拓展新客户?
    Panel Discussion: How to Engage New     Clients with Marketing Technology Upgrade?
♦  零售技术创新,提高坪效
    RetaiTech Innovation to Increase Store     Productivity
♦  数字世界如何打造最佳用户体验
    Winning Consumer Experience in Digital     World
♦  线上线下店铺盈利增长的数字化零售方案
    Digital Retail Solutions for Revenue Growth of     Online and Offline Stores
♦  利用数据挖掘创造营销资源池
    Create the Marketing Pool by Data Mining
♦  圆桌讨论:如何用数字化技术与方案促进销售增长?
    Panel Discussion: How to Ensure Sales Growth     by Digital Technologies and Solutions ?
♦  如何建立一个数据驱动的营销团队?
    How to Lead a Data-driven Marketing Team?
♦  无人商店:数字化未来?
    Unmanned Stores :the Digital Future?
♦  短视频营销:如何连接新一代?
    Short Video Marketing:How to Connect the     New Generation?


下载完整议程
Click here to download the completive final agenda


顺颂安祺!

Bruce Zhang 张先生 | Organizing Committee of Digital Asia | SZ&W Group
Tel: +86 21 5830 0710-8096 | Mob: +86 18702167212 | Email: brucez@szwgroup.com

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