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尊敬的同仁
Dear Colleagues,
2019第三届中国新零售与技术创新峰会（3月19-20，中国北京）进入20天倒计时！抓紧时间预定席位！
3rd China New Retail and Technology Innovation Summit 2019 （March 19-20，Beijing，China）is entering into the last 20 days.
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1月27日，周大福全球首家全新时尚形象体验店亮相广州新世界云门NEW PARK。新店以“行李箱”为主题，配备智能体验区——周大福云柜台，实现线上线下融合，为消费者提供全新的购物体验，这也预示着周大福在新零售领域开启了新的里程碑。
On January 27th, Chow Tai Fook's first new fashion image experience store in the world was unveiled at NEW PARK, Guangzhou. The new store features a "trunk case" with a smart experience zone - Chow Tai Fook counter, which enables online and offline integration to provide consumers with a new shopping experience, which also indicates that Chow Tai Fook has opened a new milestone in the new retail sector.
珠宝行业是传统零售行业的典型代表，具有低频次、高客单价的特殊性。随着互联网的发展，珠宝行业也开始探索自己的互联网之路，如周大福等老牌珠宝品牌，很早就入驻了B2C各大电商平台，并且尝试与O2O结合进行创新升级。但如何连接线上和线下，为消费者创造更好的购物体验，这仍是很多品牌未来需要解决的问题。
The jewelry industry is a typical representative of the traditional retail industry, with the special characteristics of low frequency and high customer price. With the development of the Internet, the jewelry industry has also begun to explore its own Internet road, such as Chow Tai Fook and other established jewelry brands, has long been stationed in the B2C major e-commerce platform, and try to combine with O2O for innovation and upgrade. But how to connect online and offline to create a better shopping experience for consumers is still a problem that many brands need to solve in the future. |
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2019中国新零售与营销技术周峰会将于3月19-20日在北京召开。周大福中国营运管理中心行政部副总经理包建豪先生将受邀出席峰会，发表题为“新零售时代的全渠道零售创新”的主题演讲。
New Retail & Martech Week 2019 will be held in Beijing on March 19-20. Mr. Pau Kin Ho, Deputy General Manager, Executive Office of China Operation and Management Center, Chow Tai Fook， will be invited to attend the summit and deliver a keynote speech titled “Omni-channel Retail Innovation in New Retail Era”.
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包建豪先生毕业于香港中文大学，于2005年加入周大福珠宝集团并服务至今，期间曾被派驻中国台湾、马来西亚以及中国大陆华西区等地负责市场拓展、营运及行政管理工作。现为本集团中国营运管理中心行政部副总经理，负责推动创新项目SMART+2020项目及中国大陆地区日常行政管理工作。
Mr. Pau Kin Ho graduated from the Chinese University of Hong Kong and joined Chow Tai Fook Jewellery Group in 2005. In 2018 Mr. Pau was appointed as Deputy General Manager in Executive Office of China Operation and Management Center. He is responsible for the project Smart+2020 and company administrative management. For the past 14 years, he has stationed in Taiwan, Malaysia and the Western China Region for market expansion and operation. |
| 大会概览 Conference Overview |
| NRT 2019 |
MT 2019 |
主题1: 零售案例与方法论
Session 1: Retail Cases and Methods |
主题1：营销案例与方法论
Session 1: Marketing Cases and Methods |
主题2： 电商与实体增长
Session 2: E-commerce vs. Bricks-and-mortar Growth |
主题2：数字营销与销售增长
Session 2: Digital Marketing and Sales Growth |
主题3：零售技术与创新
Session 3: Retail Technology and Innovation |
主题3： 数字技术与客户体验
Session 3: Digital Technology and Client Experience |
主题4： 物流与供应链
Session 4: Logistics and Supply Chain |
主题4： 媒体与品牌传播
Session 4: Media and Brand Communication |
顺颂安祺！
Bruce Zhang 张先生 | Organizing Committee of Digital Asia | SZ&W Group
Tel: +86 21 5830 0710-8096 | Mob: +86 18702167212 | Email: brucez@szwgroup.com |
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