|
||||||||||
|
Dear Colleague,
尊敬的同仁， 2018年7月9日，小米在香港敲钟上市。8年时间，从一个仅有13人的小公司发展成为估值543亿美元的上市企业，发展速度令人乍舌。小米从手机业务起家，成长为一个以手机，智能硬件和IOT平台为核心的互联网企业，这其中技术是最不容忽视的。 On July 9, 2018, Xiaomi was listed in Hong Kong. In 8 years,From a small company with only 13 persons to a listed company with valuation of 54.3 billion dollars, the development speed is staggering. Starting from the mobile phone business, Xiaomi has grown into an Internet company with mobile phones, intelligent hardware and IOT platforms as its core. 目前，小米积极抢滩IOT市场，已成为全球最大的智能硬件IoT平台。大数据赋能、入口级营销、IoT创新，MIUI广告营销为行业带来愈加深刻的变化。今天我们2018营销技术与数字化创新峰会（10.24-25，中国上海）很荣幸的邀请到小米公司MIUI广告销售部副总经理陈高铭先生，为我们展示掌握IoT+手机+OTT三大用户流量入口的小米在智能生态营销方面的探索和创新。 At present, Xiaomi actively participates in the IOT market and has become the world's largest intelligent hardware IoT platform. Today, 2018 MarTech and Digital Innovation Summit（24-25,Oct. Shanghai,China）is pleased to invite Mr. Q Chen, VGM of Advertising & Sales Dept., MIUI, Xiaomi Inc., to show us the exploration and innovation of Xiaomi's smart ecological marketing .
陈高铭于2016年1月加入小米，推动小米智能生态营销的商业化模式的创新与探索。凭借小米全场景、大数据、IoT上的优势，在OTT大屏时代，陈高铭推动小米OTT广告的商业化，带领团队把小米OTT广告做到行业领先，打造出多个广告商业化的经典案例。 Q Chen joined Xiaomi in January 2016, and is in charge of MIUI ad business in east and south China. He has been making a great progress of the commercialization of Xiaomi Intelligent Eco Marketing through its strengths of omni-scenario, big data, and IoT. With his leadership, Xiaomi OTT ad business has achieved significant performance in the market
|
