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| Dear Colleagues， 尊敬的同仁， 8月2日早上，星巴克与阿里巴巴集团在上海宣布达成新零售全面战略合作，涉及阿里巴巴生态饿了么、盒马、淘宝、天猫、口碑、支付宝等多个业务线。 In August 2th , Starbucks and Alibaba Group today announced a deep, strategic “New Retail” partnership that will enable a seamless Starbucks Experience and transform the coffee industry in China. Collaborating across key businesses within the Alibaba ecosystem, including Ele.me, Hema, Tmall, Taobao and Alipay.
在这次合作中，星巴克和阿里巴巴将共同打造具有突破意义的星巴克线上新零售智慧门店，实现全域消费场景下会员注册、权益兑换和服务场景的互联互通，突破零售消费生活的时间空间限制，为中国消费者提供一店式、个性化的升级体验。 In this cooperation, Starbucks will also team up with Alibaba to create a multi-channel, cross-platform, all-space fusion of Starbucks new retail smart stores, and horizontally open multiple digital consumer operations of Starbucks and Ali ecosystem based on Tmall's new retail solution. The platform realizes the interconnection of members registration, equity exchange and service scenarios in the global consumption scenario. 如何实现品牌新零售，进行全域消费者运营是我们2018中国第二届新零售与技术创新峰会(10月24日-25日，上海)的热点话题，同时我们邀请到了阿里巴巴集团天猫新零售总监庄子明博士出席会议并做演讲，分享他在全域消费者运营方面的探索和创新。 How to realize brand new retail and conduct global consumer operation is a hot topic of 2018 China New Retail and Technology Innovation Summit （Oct. 24th-25th,Shanghai）. At the same time, we invited Dr. Rick Zhuang, director of Tmall new retail at Alibaba Group , to attend the conference and give a speech and share his exploration and innovation in global consumer operations
Dr. Ziming Zhuang is currently leading the efforts to build new retail total solutions and IoT platforms through big data and AI innovation, and to enable brands and retailers to reconstruct and upgrade their omn-channel sales, marketing, and consumer connection scenarios.
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