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| Dear Colleagues， 尊敬的同仁， 近几年，随着人们消费升级的升级，电商呈爆发式增长，越来越多的消费者和品牌选择了电商平台。有预测指出，未来几年超过30-40%的产品销量来自电商平台。当下，很多品牌将电商运营交给第三方代运营机构，将电商运营独立于品牌运营之外，破坏了品牌运营的连贯性和系统性。 In recent years, with the upgrading of people's consumption, e-commerce has exploded and many consumers and brands have chosen e-commerce platforms. It is predicted that more than 30-40% of product sales in the next few years will come from e-commerce platforms. At present, many brands hand over e-commerce operations to third-party agencies, and e-commerce operations are independent of brand operations, damaging the coherence and systemicity of brand operations. 品牌电商下一站，品牌私有化部署势在必行。如何整合电商数据，有机结合电商营销与品牌整体发展思路，形成品牌整体的营销系统。此次2018新零售与营销技术周峰会邀请了秒硕科技品牌电商部总经理陈鸿展女士，为我们带来品牌电商的一站式解决方案，助力品牌新发展。 Brand e-commerce next stop, brand privatization deployment is imperative. How to integrate e-commerce data, organically combine e-commerce marketing and brand development ideas to form a brand-wide marketing system. New Retail and Martech Week Summit 2018 invited Amber Chen , General Manager of EC Marketing at MaxBit , to bring us a one-stop solution for brand e-commerce and help the brand to achieve new development.
作为本次峰会的演讲赞助商，秒硕科技自2015年成立以来，一直专注于为品牌广告主最大化营销活动中每个环节的价值。秒硕科技旗下业务包括MaxCloud（企业级营销技术服务），MaxView(OTT/DOH/MOB等新媒体营销)以及MaxLab（创意策划)， 旨在为客户提供一站式的新媒体营销解决方案。 As the speech sponsor of this summit, MaxBit has been focusing on maximizing the value of marketing campaigns for brand advertisers since its inception in 2015. The company's businesses include MaxCloud (Enterprise Marketing Technology Services), MaxView (New Media Marketing such as OTT/DOH/MOB) and MaxLab (Creative Planning), aiming to provide customers with one-stop new media marketing solutions .
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