Dear Colleagues，
尊敬的同仁，
在直播和短视频的风暴之下，互联网音频市场也展开激烈角逐。作为互联网音频市场的先行者，喜马拉雅在满足现代人知识诉求上不断发力，探索知识付费的发展空间。从更广义的内容付费层面上，各互联网音频企业都看到了在移动互联时代下更多的变数和机会。
With the development of live and short video, the Internet audio market is also fiercely contested. As a pioneer in the Internet audio market, Ximalaya is constantly striving to meet the demands of modern people's knowledge and explore the development space of knowledge payment. In the broader content payment level, all Internet audio companies have seen more opportunities in the era of mobile Internet.
移动化联网背景下用户上网时间变得碎片化，而音频恰好成为满足碎片化需求的优势内容载体。碎片化的需求，内容付费，场景化营销成为目前音频市场的主要趋势。
In the background of mobile networking, users' online time has become fragmented, and audio has just become an advantageous content carrier to meet the fragmentation needs. Demand for fragmentation, content payment, and scenario marketing are the main trends in the current audio market.
作为数字营销时代不可缺少的一部分，音频市场同样赢得了众多关注。2018中国营销技术与数字化创新峰会（10月24日-25日，上海）组委会针对这一趋势，邀请了音频市场的龙头老大喜马拉雅FM销售副总裁潘田先生出席会议，分享音频的场景化营销趋势。
As an indispensable part of the digital marketing era, the audio market has also won a lot of attention. In response to this trend, the Organizing Committee of Martech and Digital Innovation Summit 2018（Oct. 24th-25th，Shanghai） invited Mr. Tian Pan, the vice president of the Himalayan FM, to attend the conference and share the scene marketing of audio.
关于2018新零售与营销技术周
About New Retail & MarTech Week 2018 |
2018新零售与营销技术周将由2018第二届中国新零售与技术创新峰会和2018中国营销技术与数字化创新峰会两个峰会，同期同地在上海举办(10月24日-25日)。旨在于提供更便利，全面和高效的商业交流平台，也为大家带来“一张门票的价格，享受两场峰会”的福利。
New Retail & MarTech Week 2018 which be consist of two summits（2nd China New Retail and Technology Innovation Summit 2018 & China MarTech and Digital Innovation Summit 2018）will be hold at the same location and same time in Shanghai （Oct. 24th-25th）. As the benefits, you can enjoy two summits with one ticket. |
2018第二届中国新零售与技术创新峰会
2nd China New Retail and Technology Innovation Summit 2018
Session 1: New Retail Case Sharing
主题1: 新零售案例分享
Session 2: New Retail Process
主题2：新零售流程
Session 3： RetailTech Innovation
主题3：零售技术创新
Session 4 Omni-channel Integration
主题4： 全渠道整合
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2018中国营销技术与数字化创新峰会
China MarTech and Digital Innovation Summit 2018
Session 1: MarTech Solutions and Cases
主题1: 营销技术方案与案例分享
Session 2: Digital Marketing and Growth
主题2：数字营销与增长
Session 3 IT and Data
主题3：信息技术与数据
Session 4 Brand and Experience
主题4：品牌与体验
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2018新零售与营销技术周峰会已确认演讲
嘉宾： the speakers have been confirmed（parts）：
♦ 庄子明，阿里巴巴天猫新零售总监
Rick Zhuang, Director of Tmall New Retail at Alibaba
♦ 博骏贤,沃尔玛电子商务部副总裁
Jordan Berke，E-Commerce VP, Walmart
♦ 王宇博，亚马逊大中华区人工智能业务发展负责人
Yubo Wang, Head of AI business development, GCR, Amazon
♦ 李日强，FreemanXP中国执行创意总监
Kestrel Lee Ri Qiang ，Executive Creative Director，FreemanXP China
♦ 凌晨，谷歌中国品牌行业总经理
Chen Ling，Industry Head，Google
♦ 何嘉琳，尚扬媒介中国首席增长官
Karen Ho，Chief Growth Officer，Wavemaker
♦ 王辉，前百联RISO总经理
Dean Wang，Former GM, RISO, Bailian Group
♦ 王喆，特赞联合创始人兼首席产品官
Steve Wang，Co-founder & CPO，Tezign
♦ Chrise Wang，科思创亚太区商业模式创新总监
Chrise Wang，Head of Business Model Innovation, APAC，Covestro
♦ 李琦，小米有品品牌战略高级总监
Tian Pan, Sales VP, Ximalaya FM
♦ 万文忻, 伟门中国区CEO
Bryce Whitwam, CEO, Wunderman China
♦ 顾维维，百度新兴业务及技术体系市场总监
Weiwei Gu, Head of Marketing for Emerging Business & Technology, Baidu
♦ 陈慧菱，京东云事业部市场传播部高级总监
Amy Chen, Sr. Marketing Director, JD Cloud
♦ 陈高铭，小米公司MIUI广告销售部副总经理
Q Chen, VGM of Advertising & Sales Dept., MIUI, Xiaomi
♦ 黄菱安，联合利华购物者营销及通路品类管理总监
Ann Huang, Shopper Marketing & Trade Category Management Director, Unileve
♦ 罗莹，电通安吉斯集团中国首席数据官
Eve Lo, Chief Data Officier, Dentsu Aegis Network
♦ Nico Zhang，比亚迪营销总经理
Nico Zhang , GM of Auto Marketing, BYD
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