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Dear Colleagues，
尊敬的同仁，
大数据时代，金融领域乘风而起，金融科技层出不穷，利用人工智能和大数据，金融营销越来越吸引眼球，营销转化效果越来越好。大数据技术对于金融保险领域效率的提升越来越显著，新时代下金融营销新模式创新从哪做，怎么做，敬请期待2018新零售与营销技术周。
In the era of big data, the financial field takes the opportunity to rise，and Fin-Tech emerge in endlessly. With the use of artificial intelligence and big data, financial marketing is attracting more and more attentions, and the marketing transformation effect is getting better and better. Big data is improving the efficiency of the financial and insurance field more and more significantly. In the new era, how to innovate the new mode of financial marketing? Please look forward to New retail and Martech Week 2018.
围绕金融创新，2018新零售与营销技术周(10.24-25,上海)组委会很荣幸地邀请到十一贝科技创始人兼CEO，携程高级副总裁杨威先生，发表题为“大数据时代下金融营销新模式探索”的演讲。杨威先生将会从以下几个方面为我们详细讲解大数据时代的金融营销模式：
Around the financial innovation, Organizing Committee of New Retail and MarTech Week 2018（Oct.24-25,Shanghai）is honored to invite Mr. Yang Wei ,the founder and CEO of 11Bee Technology, Senior Vice President of Ctrip, to publish the speech of “Exploring the New Model of Financial Marketing in the Age of Big Data”. Mr. Yang Wei will explain in detail the financial marketing model of the big data era from the following aspects:
♦大数据能为企业带来什么样的商业营销价值？
What kind of commercial marketing value can big data bring to enterprises?
♦如何运用数据做决策？
How to use data to make decisions
♦在金融领域，如何利用大数据做营销策略及方法。
In the financial sector, how to use big data to guide marketing strategies and methods. |
杨威先生历任去哪儿网执行副总裁、机票事业部CEO。2008年作为早期核心成员加入去哪儿网，带领去哪儿网机票、火车票业务从零快速实现行业第一。2016年7月创办十一贝科技有限公司，致力开创智能化保险平台，为消费者提供公开、公平的保险消费环境。
Mr. Yang Wei (Will) is the founder and CEO of 11Bee, SVP of Ctrip Group. He previously served as Executive Vice President and CEO of Air Ticketing Department of Qunar.com. In 2008, Will joined the Qunar.com as a core member at an early stage, leading Qunar’s air and train ticket business from zero to the top of the industry. In July 2016, He founded 11Bee Technology Co., Ltd. and strived to create an intelligent insurance platform to provide consumers with an open and fair insurance consumption environment. |
关于2018新零售与营销技术周
About New Retail & MarTech Week 2018 |
2018新零售与营销技术周将由2018第二届中国新零售与技术创新峰会和2018中国营销技术与数字化创新峰会两个峰会，同期同地在上海举办(10月24日-25日)。旨在于提供更便利，全面和高效的商业交流平台，也为大家带来“一张门票的价格，享受两场峰会”的福利。
New Retail & MarTech Week 2018 which be consist of two summits（2nd China New Retail and Technology Innovation Summit 2018 & China MarTech and Digital Innovation Summit 2018）will be hold at the same location and same time in Shanghai （Oct. 24th-25th）. As the benefits, you can enjoy two summits with one ticket. |
2018第二届中国新零售与技术创新峰会
2nd China New Retail and Technology Innovation Summit 2018
Session 1: New Retail Case Sharing
主题1: 新零售案例分享
Session 2: New Retail Process
主题2：新零售流程
Session 3： RetailTech Innovation
主题3：零售技术创新
Session 4 Omni-channel Integration
主题4： 全渠道整合
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2018中国营销技术与数字化创新峰会
China MarTech and Digital Innovation Summit 2018
Session 1: MarTech Solutions and Cases
主题1: 营销技术方案与案例分享
Session 2: Digital Marketing and Growth
主题2：数字营销与增长
Session 3 IT and Data
主题3：信息技术与数据
Session 4 Brand and Experience
主题4：品牌与体验
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