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| Dear Colleagues， 尊敬的同仁， 最后5天！报名通道即将关闭！加入2018中国营销技术与数字化创新峰会的最后机会，与营销大咖面对面交流。 Last 5 days! The online registration is about to close! Join China MarTech and Digital Innovation Summit 2018 !
今天的市场已经步入到了业绩为导向时代。从2015年到2018年，B2B企业市场部由专注于树立品牌影响力，到以业绩为导向。市场团队逐步变成了企业业绩规模的主导环节，CMO的增长业绩压力只增不减。 Today's market has entered a performance-oriented era. From 2015 to 2018, B2B Enterprise Marketing Department shifts from focusing on brand influence to performance-oriented. The marketing team has gradually become the dominant link in the scale of corporate performance, and the growth performance pressure of CMO has increased . 为此，2018营销技术与数字化创新峰会邀请了致趣百川联合创始人兼CEO何润先生，为我们分享“世界级B2B企业如何借助MarTech 高效营销获客”。作为SCRM 营销自动化的专家，致趣致力于为企业提供以“内容+获客+线索孵化+销售跟进”为核心的智能营销解决方案，帮助企业全渠道获取客户，自动孵化销售线索，协同销售快速跟进高质量客户，此次何润分享，将为行业带来了全新的视角。 To this end, Organizing committee of China MarTech and Digital Innovation Summit 2018 invited Run He, Co-founder and CEO of BesChannels, to share with us “Efficient Marketing Acquisition Strategies of the World-Class B2B Enterprises”. As an expert in SCRM marketing automation, BesChannels is committed to providing enterprises with intelligent marketing solutions centered on “content + customer acquisition + lead incubation + sales follow-up” to help enterprises access customers omni-channel, automatically incubate sales leads, and coordinate sales with following up on high-quality customers.
何润，致趣百川创始人&CEO，硕士毕业于清华电子系，在埃森哲拥有近10年的ERP项目经验，在时趣互动3年负责推动软件和数据驱动营销的整合解决方案落地，负责了大量千万级营销软件项目，帮助联合利华中国某B2B业务线做到全球最快增长率，具备深刻的营销功底+软件认知。 Run He, Co-founder & CEO of BesChannels. He received a Master Degree at Department of Electronic Engineering of Tsinghua University. Nearly 10 years’ experience in Accenture’s ERP project. He was responsible for developing and implementing the integrated solutions for software and data-driven marketing in Social Touch. He managed many marketing software projects which were tens of millions’ value. He helped a B2B BU of Unilever China achieve the fastest growth rate in the world.
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