奢侈品零售：“一半是冰冷的海水，一半是升腾的火焰”
Luxury Retail: Cold as Sea, while Hot as Flame |
近年来，中国内地线下奢侈品消费市场出现了负增长，越来越多奢侈品牌策略性关闭部分门店。
In the recent years, the luxury offline market shows the negative growth. It’s not new today to see the some of the luxury stores shut down suddenly.
与线下奢侈品的萧条相比，随着移动互联网的普及，奢侈品的电子化趋势正蓬勃发展。并且，从近年越来越多的高端奢侈品开始选择电商渠道来看，奢侈品电商的生态环境也正在发生改变。目前奢侈品牌进驻中国电商的方式主要有四种：自建电商平台，入驻天猫、京东等电商巨头，开微店以及与奢侈品垂直电商合作。
On the other side, the luxury e-commerce market is blossoming with the help of internet. More and more luxury branders are getting involved in the e-commerce channels in China, including building its own e-commerce platform, getting into Chinese e-commerce leaders like Tmall.com, JD.com, open the shop in Wechat or cooperate with luxury vertical suppliers.
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寺库：打造奢侈品“匠心零售”模式
SECOO: When the New Retail Meet Luxury |
寺库商业CEO陈健豪看来，未来的奢侈品电商一定不是靠价格取胜的，只有通过与供应链的最上游，即与品牌端直接合作才能真正打通供应链。“在供应链端口实现品牌直接合作以后，品牌和电商平台不再是敌对的关系，而是真正的生意伙伴。如在广阔的二、三线城市，高消费人群并不密集到可以支撑奢侈品自己开店的成本，但聚集起来，这是一个很大的市场。这时候，品牌可以通过电商的帮助，来满足这些市场的需求。”
Eric Chan, the CEO of SECOO Group, believes that the Price War does not work in the luxury e-commerce market. On the contrary, it’s war about the Services and Experience. Only we cooperate with the upper stream of the luxury branders, can the e-commerce get through the supply chain and provide the better service to not only first-tier cities, but also the second and third tier cities.
作为中国最大的精品生活方式购物和服务平台，寺库率先提出打造线上线下有机融合的平台理念，位于上海的线下体验中心6月26日新装开业，成功开启精品生活方式线上线下2.0时代的序幕。
SECOO also build up its Time 2.0 to connect the off-and-online life style, opening a offline experience center in Shanghai on June 26. |
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| 演讲嘉宾 New Retail China 2017 Speaker |
演讲嘉宾: 陈健豪
Speaker: Eric Chan
职位：CEO
Job Title : CEO
公司：寺库商城
Company: SECOO Group |
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陈健豪先生将出席2017中国新零售与数字化创新峰会 (10月23-24日 | 上海)作为演讲嘉宾。
Mr. Eric Chan will attend the China New Retail and Digital Innovation Summit 2017 (Oct 23-24 | Shanghai) as the speaker.
一手打造K11传奇的香港K11集团中国区前总经理陈健豪（Eric Chan）于今年3月担任寺库商城CEO一职，负责管理寺库集团旗下寺库商城的所有业务，包括线上电子商务、线下旗舰店，中国区和海外业务的管理、业务发展和团队建设等工作。
Eric Chan, the former CEO, the Great China Region of K11 Group, started his career in SECOO as CEO since this March.
他表示，加入后将致力于将寺库从奢侈品平台巨头，发展为独特的全球高端生活方式平台：在品类上，突破传统奢侈品的界限，延伸到各种生活方式类的新兴品类；并将为寺库注入更创新的理念，和全球各种高端商业综合体进行深入的O2O合作。 |
会议咨询：
Grazy Lau刘小姐 | Organizing Committee of New Retail 2017
Tel: +86 21 5830 0710-8039 | Mob: +86 13798833193 | Email: grazyl@szwgroup.com |
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