2017年是零售业的转型年，作为被互联网冲击最大的行业之一，零售业者知道只有搭乘“互联网+”的快车才能华丽转身。传统零售商们用自媒体运营、移动商城、体验式消费等尝试拉开新零售的大幕。
Only the retailers who catch up with the "Internet +" can complete the quick transformation in the tough retail market. From social media, mobile store, to experiential consumption, the retail sector enter into the “New Retail Era”.
对阿里来说，孵化盒马鲜生是其目标新零售的第一步。作为这一领域最前沿的探索者，盒马鲜生定位于以大数据支撑的线上线下一体化超市。开店有阿里大数据作为指导，可以针对不同消费阶层的活动商圈划定门店范围， 其开创的互联网驱动、线下体验的复合模式，已经取得初步成功。在未来的SOLOMO时代， social + local + mobile 三者缺一不可。
As the leader in Chinese new retail market, Hema Fresh, based on the big data from Alibaba, set up the experiential stores for the different consumer districts. The creation of the Internet-driven, offline experience of the composite model, has achieved initial success.
消费者碎片化购物决策，相应的就应该是所见即所得，以及购物后碎片化获取商品。如果说，传统商超线下挑选线下获取商品的方式，是一维购物时代；PC时代电商线上挑选、快递物流送货的模式，是二维购物时代；那么阿里的盒马+淘鲜达这一套新零售尝试，则是一个新维度的探索。
For the consumers, the fragmented shopping decisions accord with what they can see and what they will get. If the traditional way that to pick up the goods in offline supermarket is the one-dimensional shopping era; PC era of electricity on the line selection, express delivery model, is the two-dimensional shopping era; then Ali's Hema Fresh + Amoy Fresh is a new dimension of the exploration.
生鲜线上零售是个巨大的蛋糕，同行趋之者若鹜。不止阿里的盒马鲜生，转型的传统商超、入局的互联网企业也都忙着在各种商业模式上试水，众多中小玩家更是自顾不暇。万亿生鲜最后的格局将是怎样，提前为新零售市场部署！2017中国新零售与数字化创新峰会将于10月23-24日在上海召开。正确打开更多新零售机遇吧！
The online Fresh retail is a huge market, and more and more traditional giants are trying to place their position here. So how will the new retail market be? The China New Retail and Digital Innovation Summit 2017 will be held on Oct 23-24 in Shanghai. Join the event to prepare for your new retail era.
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